The success of paid or organic advertising on social platforms and search engines rests on your target audience using, and more importantly, enjoying the platforms. The lower the user experience, the potential for less time
Google’s New Technology Helps Create Powerful Ranking-Algorithms
Google has announced the release of improved technology that makes it easier and faster to research and develop new algorithms that can be deployed quickly. This gives Google the ability to rapidly create new anti-spam
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Twitter Tests New Shop Module
Last week (22nd July) we reported that Twitter was testing downvotes on tweets. A few days later, on the 28th of July, Twitter announced a new test currently being undertaken. Interestingly, the first announcement was
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5 Best Digital Marketing Courses to Take in 2021
2. Digital Media and Marketing Certificate – Duke University Continuing Studies This self-paced online digital marketing course provides students with knowledge of the top eight disciplines in the field. It consists of a combination of
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2. Digital Media and Marketing Certificate – Duke University Continuing Studies This self-paced online digital marketing course provides students with knowledge of the top eight disciplines in the field. It consists of a combination of
folder_open Careers & Education, content, Sponsored Posts
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![10 Characteristics of Top-Performing Content [Study]](https://ayanseo.com/wp-content/uploads/2021/07/10-Characteristics-of-Top-Performing-Content-Study-300x158.jpg)
10 Characteristics of Top-Performing Content [Study]
Google Discover curates a personalized feed of content for users based on their interests, search history, location, and activity in other apps. Native to Android devices, it is currently only available on mobile devices or
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How Storytelling Fuels Reporting Your Clients Can Get Excited About
You’re subject to scrutiny and even skepticism as a data-driven marketer. It doesn’t matter how impressive your results are, or how impeccable your process. Stakeholders question your numbers. They devalue your analysis. They’re being courted
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You’re subject to scrutiny and even skepticism as a data-driven marketer. It doesn’t matter how impressive your results are, or how impeccable your process. Stakeholders question your numbers. They devalue your analysis. They’re being courted
folder_open content, Digital Experience, Paid Search
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A Complete Guide for Marketers
Want to use one of the world’s favorite photo-based social media apps to its fullest advantage? You should. Instagram can be crucial for any business’s marketing plan. And if you want to up your Instagram
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How to Use GMB Posts & Facebook Events for Local Marketing
Looking for new ways to market to a local audience? Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure. In this article, you’ll learn how to
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Looking for new ways to market to a local audience? Google My Business Event Posts and Facebook Events are two great ways to get a little extra exposure. In this article, you’ll learn how to
folder_open content, Local Search, Social Media
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What It Is & Why It Matters for SEO Today
Many things have changed since 2010 when SEO was more concerned with getting as many backlinks as you could and including as many keywords as possible. In 2021, the focus has shifted to understanding intent
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5 Top Local Business Concerns, Solved
Google My Business (GMB) is one of the best ways for a local business to rank higher on Google. Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on
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Google My Business (GMB) is one of the best ways for a local business to rank higher on Google. Whether it’s through the local 3-pack, the local finder, or Google Maps, having your business on
folder_open content, Local Search
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Suggestions for Ranking Product Pages
Google’s John Mueller answered the question about how to rank product pages. The person asking the question was building content which ranked but those pages had no effect on the search visibility of the product
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Google Changes Eligibility for Fact Check Rich Results
Google updated the ClaimReview Structured Data to restrict how many fact checks on a page. This is a major change that could make thousands of pages ineligible for a fact check rich result. ClaimReview Fact
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