Google has updated it’s Product Structured Data page to add a new form of rich results called the Price Drop Appearance. The price drop appearance will display price drop information in the search rich results.
In 2021 We Optimize Them
Let’s face it, New Year’s resolutions are kind of B.S. Especially this year. It feels like just leaving the house would be a great New Year’s accomplishment these days, right? The first of January felt
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Let’s face it, New Year’s resolutions are kind of B.S. Especially this year. It feels like just leaving the house would be a great New Year’s accomplishment these days, right? The first of January felt
folder_open Careers & Education, SEO
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High-Quality Links vs. Low-Quality Links: What’s the Difference?
We spend a lot of time as SEO professionals going after links. They are often seen as the most powerful way to rank a site. But not every link is created equal. Over time, the
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We spend a lot of time as SEO professionals going after links. They are often seen as the most powerful way to rank a site. But not every link is created equal. Over time, the
folder_open Link Building, SEO
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Four marketing strategies to increase app store downloads and engagement
30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword
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30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword
folder_open app store algorithm, App Store Optimization (ASO), Apple store, Content Marketing, data analytics, Digital Marketing, Facebook Ads, Google Apps Marketplace, Google Play store, ranking factors, SEO, Strategy
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Google Clarifies Pause of Job Training Feature in Search
An update to a developer page for Job Training structured data indicates that this part will not appear as a special feature in search results as part of the Job Search experience on Google. Google
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Top four SEO myths debunked: Director’s cut
30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is
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30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is
folder_open content, Digital Marketing, evergreen content, Google ads, keyword research, organic search, search engine marketing (SEM), search marketing, SEO, SEO myths, thematic keyword research
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A Technical SEO Guide to Lighthouse Performance Metrics
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! For this merry adventure
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Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! For this merry adventure
folder_open Marketing Analytics, SEO
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How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
YouTube Ads. You know you need them. Yet, you may be struggling to determine if they provide tangible value and wonder whether there is even a way to track it. More often than not, marketers
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YouTube Ads. You know you need them. Yet, you may be struggling to determine if they provide tangible value and wonder whether there is even a way to track it. More often than not, marketers
folder_open Paid Search, PPC, Youtube
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Amplify Brand First, Build Links Second
Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for
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Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for
folder_open content, Content Marketing
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Google Uses Faster Storage For High Demand Pages
Google’s Gary Illyes reveals the search index uses a tiered system where the most popular content is indexed on faster, more expensive storage. This topic is discussed in the latest episode of Google’s Search Off
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9 Factors to Consider in Hiring a Search Agency
Hiring a search agency is a complicated decision and a major commitment. Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and consultants. Buzzwords like “full-service”
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Hiring a search agency is a complicated decision and a major commitment. Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and consultants. Buzzwords like “full-service”
folder_open Careers & Education, SEO
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How to perform SEO A/B testing in Google Search Console
30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the
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30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the
folder_open A/B testing, evergreen content, Google search console, meta descriptions, robots.txt, SEO, SEO A/B testing, SEO guide, site architecture
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