Subscriber and Creator Statistics for 2021

How Many People Use Snapchat in 2021?

Patreon launched in 2013 with a mission to help creatives monetize their content.

Within 18 months, 125,000 “patrons” were using the platform to make recurring payments to creators. And total monthly payments hit the $1 million landmark.

Patreon has continued to grow and now boasts more than 6 million active patrons. The platform supports a network of more than 200 thousand creators.

On this page, you’ll find the latest statistics on Patreon’s growth to date.

First, here’s a quick overview of what you’re about to read:

Patreon Stats (Highlights)

  • Patreon hosts over 6 million patrons. 4 million of these supporters have joined within the last 3 years.
  • More than 187,000 creators are supported by at least 1 patron.
  • Patreon has raised a total funding of $257.1 million.
  • Patreon’s post-money valuation is $1.2 billion.
  • Creators on Patreon make an estimated $1 billion annually.

Supporters on Patreon

Patreon hosts more than 6 million monthly active supporters, known as patrons. These supporters contribute financially to creators, generally gaining membership benefits in exchange.

The number of patrons has increased by 50% over the last year.

In fact, patron numbers have tripled over the last 3 years. 4 million new supporters have joined Patreon since 2017.

Here’s an overview of the recent growth in the number of patrons:

Year Number of patrons
2017 2 million
2018 3 million
2019 4 million
2020 6 million

Source: Patreon, TechCrunch.

Creators on Patreon

Patreon hosts more than 200,000 creators.

Based on Graphtreon data, 187,732 creators have at least one patron. That’s an increase of 9.39% over the last year.

The number of Patreon creators has increased 7.02x since March 2016. In this time, 160,669 new participants have joined the platform.

In the last two years alone, Patreon has registered 48,491 new creators (25.88% of the existing base).

Here’s a table showing the growth in the number of Patreon creators since March 2016:

Note: March 2021 data correct as of March 7.
Date Number of Patreon creators (with at least 1 patron)
March 2016 26,703
June 2016 31,744
September 2016 38,203
December 2016 45,243
March 2017 55,603
June 2017 67,571
September 2017 80,059
December 2017 91,847
March 2018 106,821
June 2018 117,966
September 2018 124,078
December 2018 130,170
March 2019 138,881
June 2019 136,911
September 2019 133,667
December 2019 137,083
March 2020 171,279
June 2020 192,965
September 2020 180,099
December 2020 185,537
March 2021 187,732

Source: Patreon, Graphtreon.

Annual creator earnings on Patreon

According to company data, creators on Patreon make a combined total of more than $1 billion per year. Overall creator earnings on the platform have doubled since 2019.

Here’s a table showing collective creator earnings on Patreon since 2017:

Year Amount
2017 $150 million
2018 $300 million
2019 $500 million
2020 $1 billion

Source: Patreon, TechCrunch.

Monthly creator earnings on Patreon

Creators on Patreon earned a total of $21.74 million in February 2021. Monthly payouts have increased by 68.42% over the last year, up from an estimated $12.9 million in February 2020.

Here’s a table with estimated monthly payments to Patreon creators since March 2016:

Date Monthly payouts (excluding hidden earnings)
March 2016 $4.95 million
June 2016 $5.69 million
September 2016 $6.84 million
December 2016 $8.21 million
March 2017 $8.51 million
June 2017 $$9.14 million
September 2017 $9.6 million
December 2017 $9.85 million
March 2018 $10.99 million
June 2018 $11.63 million
September 2018 $11.81 million
December 2018 $11.79 million
March 2019 $12.05 million
June 2019 $12.17 million
September 2019 $10.34 million
December 2019 $12.6 million
March 2020 $14.99 million
June 2020 $18.46 million
September 2020 $19.19 million
December 2020 $20.52 million
February 2021 $21.74 million

Source: Graphtreon.

Only 624 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons.

The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. 42,246 patrons sponsor the show.

6 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts.

Here’s a ranking of the most popular creators on Patreon:

Note: Data as of March 7, 2021.
Creator Number of patrons (Monthly earnings if available)
True Crime Obsessed 42,246
Chapo Trap House 38,350 ($170,354)
DarkCookie 25,937 ($70,197)
Yagami Yato 21,573
Flagrant 2 19,092 ($91,405)
DankPods 18,960
The Tim Dillon Show 18,667 ($97,270)
Brandon Stanton 18,606
Not Another D&D Podcast 18,069
All Gas No Brakes 17,673
The Cum Boys 16,977 ($76,034)
TMG 16,824 ($80,410)
You’re Wrong About 16,706
TrueAnon Podcast 16,398
Kurzgesagt – In a Nutshell 14,960

Source: Graphtreon.

Patreon creator categories

Nearly half (48.04%) of all creators on Patreon produce content within one of four categories: video, podcasts, music and gaming. 90,292 profiles are dedicated to these areas.

Video content is the single most popular category, making up 26.06% of all Patreon profiles (48,970 creators).

Here’s a breakdown of Patreon creators by content category:

Category Number of creators
Video 48,970 (26.06%)
Podcasts 14,634 (7.79%)
Music 14,083 (7.49%)
Games 12,605 (6.7%)
Writing 10,350 (5.5%)
Adult Video 8,123 (4.32%)
Comics 6,447 (3.43%)
Adult Games/td> 4,065 (2.16%)
Adult Photography 2,442 (1.3%)
Adult Cosplay 1,495 (0.79%)
Cosplay 1,016 (0.54%)

Source: Graphtreon.

What are the most lucrative content categories on Patreon?

Collectively, video producers make the most money on Patreon. Monthly earnings from video content add up to an estimated $5.98 million.

Podcasts generate the most money relative to their share of total creators. Despite only accounting for 7.79% of creators on Patreon, podcast makers bring in 14.64% of all monthly payouts.

Here’s a breakdown of total monthly creator earnings by category:

Category Monthly payouts
Video $5.98 million (26.61%)
Podcasts $3.29 million (14.64%)
Games $1.75 million (7.79%)
Adult Games $1.64 million (7.3%)
Music $1.19 million (5.3%)
Writing $1.01 million (4.49%)
Adult Video $715 thousand (3.18%)
Adult Photography $112 thousand (0.5%)
Adult Cosplay $51 thousand (0.23%)
Cosplay $25 thousand (0.11%)

Source: Graphtreon.

What is Patreon’s annual revenue?

Patreon makes money by taking a cut of all creator earnings generated through the platform. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer.

Assuming the average cut is 8% of total earnings, Patreon registers $80 million in annual revenue.

In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. An increase of 66.66% over the previous year.

Here’s a table with estimated Patreon revenue since 2017:

Year Estimated revenue
2017 $12-15 million
2018 $30 million
2019 $50 million
2020 $80 million

Source: Patreon, TechCrunch, Craft.

Patreon funding

Patreon has completed 6 funding rounds so far, raising a combined total of $257.1 million.

58.34% ($150 million) of Patreon’s total funding has come from the Series D and E rounds, both announced within the last 2 years.

Here’s a breakdown of Patreon funding activity since 2013:

Funding round, Date Amount
Seed, August 2013 $2.1 million
Series A, June 2014 $15 million
Series B, January 2016 $30 million
Series C, September 2017 $59.4 million
Series D, July 2019 $60 million
Series E, September 2020 $90 million

Source: CB Insights.

How much is Patreon worth?

As of the most recent funding round, Patreon’s post-money valuation is $1.2 billion. The company’s valuation has grown by 81.81% since July 2019, when the Series D round valued Patreon at $660 million.

Patreon’s valuation has increased 8.09x in the last 5 years, up from $148.38 million in 2016.

Here’s an overview of the growth in Patreon’s post-money valuation since 2013:

Funding round, Date Post-Money Valuation
Seed, August 2013 $7.99 million
Series A, June 2014 $50.63 million
Series B, January 2016 $148.38 million
Series C, September 2017 $450 million
Series D, July 2019 $660 million
Series E, September 2020 $1.2 billion

How many patents does Patreon hold?

Patreon holds 7 patents.

Here’s a breakdown of the number of patents granted to Patreon since 2017:

Year Number of granted patents
2017 3
2019 2
2020 2

Source: CB Insights.

How many employees work at Patreon?

Patreon has 200 full-time employees. The company has 4 offices, 3 of which are in the US. The other is located in Dublin, Ireland.

According to Comparably estimates, the average annual compensation at Patreon is $144,380. Patreon employees on the H1-B visa receive a median base salary of $135,000.

Source: TechCrunch, Comparably, H1B Salary Database.

Conclusion

You’ve reached the end of my roundup of Patreon stats for 2021.

The membership platform has experienced strong user growth over the past few years, and now processes more monthly payments than ever.

Now I am interested to hear from you:

Do you think Patreon’s business model is sustainable? How will the platform cope with a growing number of competitors?

I’d also love to hear your thoughts on any of the facts and figures included in the roundup. Or maybe you think I’ve missed something out.

Just drop a comment below.

local_offerevent_note March 16, 2021

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