Salesforce 2021 Revenue and Market Share Statistics

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Salesforce is the world’s leading cloud-based software provider. It delivers services to more than 150,000 businesses globally.

The company first went public in 2004.

Since then, Salesforce has consistently grown revenue each year. Today, in 2021, annual revenue stands at $21.25 billion. A 221.3x increase since 2004.

Read on for the latest Salesforce statistics for 2021.

First, here’s a quick overview of the stats you’re about to read:

Key Salesforce Stats

  • More than 150,000 businesses use Salesforce.
  • Salesforce generated $21.25 billion in the 2021 fiscal year.
  • Salesforce has a 19.8% share of the CRM market. More than its 4 leading competitors combined.
  • 56,606 employees work at Salesforce.

Salesforce annual revenue

Salesforce generates total annual revenue of $21.25 billion. Revenue has increased by 24.27% over the previous fiscal year.

Salesforce revenue has grown at a CAGR of 51.22% over the last 20 years. Taken over the last 10 years, compound annual revenue growth is 29.04%.

We’ve charted Salesforce annual revenue growth since 2001:

Fiscal year Revenue
2001 $5.43 million
2002 $22.4 million
2003 $50.99 million
2004 $96.02 million
2005 $176.37 million
2006 $309.86 million
2007 $497.1 million
2008 $748.7 million
2009 $1.08 billion
2010 $1.3 billion
2011 $1.66 billion
2012 $2.27 billion
2013 $3.05 billion
2014 $4.07 billion
2015 $5.37 billion
2016 $6.67 billion
2017 $8.44 billion
2018 $10.54 billion
2019 $13.28 billion
2020 $17.1 billion
2021 $21.25 billion

Source: Salesforce.

Salesforce revenue by segment

Salesforce breaks down its revenue into 2 segments. The first is subscription and support revenues. The second is professional services and other revenues.

Subscription and support revenues are by far the largest income stream for Salesforce. The segment includes cloud services, software licenses and related technical support.

The subscription and support segment accounts for 93.99% of Salesforce’s total revenue, which comes to $19.98 billion. That’s an increase of 24.51% over the 2020 financial year.

Revenues from subscription and support have recorded growth each year since the company’s foundation. Over the last 5 years, subscription and support revenues have grown at a CAGR of 26.36%.

Here’s a table showing Salesforce revenue from the subscription and support sector since 2001:

Fiscal year Revenue
2001 $5.02 million
2002 $21.51 million
2003 $47.66 million
2004 $85.8 million
2005 $157.98 million
2006 $280.64 million
2007 $451.66 million
2008 $680.58 million
2009 $984.57 million
2010 $1.2 billion
2011 $1.55 billion
2012 $2.13 billion
2013 $2.87 billion
2014 $3.82 billion
2015 $5.01 billion
2016 $6.2 billion
2017 $7.76 billion
2018 $9.71 billion
2019 $12.41 billion
2020 $16.04 billion
2021 $19.98 billion

The professional services and other revenues segment encompasses fees paid on a fixed-price or time basis.

6.01% of total Salesforce revenue came from this segment in 2021. The $1.28 billion generated from professional services and other revenues represents an annual increase of 21.9%. Growth was smaller than in the core Salesforce business (24.51%).

Here’s a table with Salesforce professional services and other revenues since 2001:

Fiscal year Revenue
2001 $413 thousand
2002 $896 thousand
2003 $3.33 million
2004 $10.23 million
2005 $18.4 million
2006 $29.22 million
2007 $45.44 million
2008 $68.12 million
2009 $92.2 million
2010 $96.11 million
2011 $105.99 million
2012 $140.31 million
2013 $181.39 million
2014 $246.46 million
2015 $359.82 million
2016 $461.62 million
2017 $635.78 million
2018 $769.47 million
2019 $869 million
2020 $1.05 billion
2021 $1.28 billion

Source: Salesforce.

Salesforce revenue by product/service type

Within its broader subscription and support segment, Salesforce provides a revenue breakdown of 4 service offerings:

  • Sales Cloud
  • Service Cloud
  • Platform (and Other)
  • Marketing and Commerce

Sales Cloud is an application that helps companies manage and automate sales processes.

Salesforce brings in $5.19 billion per year in fees related to Sales Cloud. That’s 25.97% of total subscription and support revenues. And 24.42% of total annual revenue.

Sales Cloud has historically been the largest revenue segment. But it dropped to third place in 2021, behind the Service Cloud and Platform segments.

Nonetheless, Sales Cloud revenue showed 12.83% annual growth in 2021.

Here’s a table showing Salesforce Sales Cloud revenue since 2016:

Fiscal year Revenue
2016 $2.7 billion
2017 $3.06 billion
2018 $3.55 billion
2019 $4.04 billion
2020 $4.6 billion
2021 $5.19 billion

Service Cloud is a service management platform that helps companies deliver personalized customer service.

Salesforce generated $5.38 billion from revenue related to Service Cloud in the 2021 fiscal year. That’s an increase of 20.36% over 2020.

In fact, Salesforce Service Cloud revenue has grown 2.96x since 2016. It now accounts for 26.93% of all subscription and support revenue.

We’ve charted Salesforce Service Cloud revenue since 2016:

Fiscal year Revenue
2016 $1.82 billion
2017 $2.32 billion
2018 $2.88 billion
2019 $3.62 billion
2020 $4.47 billion
2021 $5.38 billion

Salesforce’s third offering bundles together the Platform service with miscellaneous other products.

The platform features solutions for companies to build enterprise-grade apps with drag-and-drop tools.

Also included in this segment is the analytics product Tableau, which provides self-service business data analysis.

With the acquisition of MuleSoft, Salesforce added an integrations service. Solutions powered by MuleSoft allow customers to connect data from multiple systems.

Combined, these products and services generate $6.27 billion in annual revenue. That’s 31.38% of the subscription and support segment and 29.51% of total company revenue. Making it the most valuable area of the company.

Platform (and other) revenue has grown 40.27% since the last fiscal year.

Here’s a table showing annual Salesforce revenue from Platform, Tableau, and MuleSoft since 2016:

Fiscal year Revenue
2016 $1.03 billion
2017 $1.44 billion
2018 $1.93 billion
2019 $2.85 billion
2020 $4.47 billion
2021 $6.27 billion

Finally, Salesforce groups together Commerce Cloud and other marketing services.

Commerce Cloud helps companies build personalized commerce experiences and campaigns.

Experience Cloud expands on this, allowing brands to build websites and applications to engage customers or employees.

Salesforce generates $3.13 billion per year in revenue related to the Marketing and Commerce sector. That’s an increase of 25.2% over the previous year.

Marketing and Commerce accounts for 15.66% of all subscription and support revenue.

Here’s a table with Salesforce Marketing and Commerce revenue since 2016:

Fiscal year Revenue
2016 $654.1 million
2017 $933.3 million
2018 $1.35 billion
2019 $1.9 billion
2020 $2.5 billion
2021 $3.13 billion

Source: Salesforce.

Salesforce revenue by region

Salesforce provides a breakdown of revenues by region.

Regional data is based on the registered addresses of customers. So it may not be fully representative of where the businesses operate. But it provides a good indication.

The Americas contribute $14.74 billion (69.34%) of total annual Salesforce revenue. Revenue from North and South American customers has increased by 22.32% over the past year, growing at a slower rate than the global average of 29.04%.

Here’s a table showing revenue from Salesforce customers registered in the Americas since 2001:

Fiscal year Revenue
2001 $5.31 million
2002 $20.3 million
2003 $43.85 million
2004 $78.96 million
2005 $140.87 million
2006 $247 million
2007 $387.57 million
2008 $557.98 million
2009 $776.5 million
2010 $923.82 million
2011 $1.13 billion
2012 $1.54 billion
2013 $2.12 billion
2014 $2.9 billion
2015 $3.87 billion
2016 $4.91 billion
2017 $6.22 billion
2018 $7.62 billion
2019 $9.44 billion
2020 $12.05 billion
2021 $14.74 billion

Europe contributes the second-largest portion of Salesforce’s revenue. European spending on Salesforce products totaled $4.5 billion in 2021, 21.18% of annual revenue.

Revenue from the region is growing 31.22% year over year. That’s faster than the global growth rate and eclipses the Asia Pacific and The Americas.

We’ve charted Salesforce revenue from the European market since 2001:

Fiscal year Revenue
2001 $123 thousand
2002 $1.68 million
2003 $5.34 million
2004 $11.75 million
2005 $25.2 million
2006 $43.58 million
2007 $75.03 million
2008 $127.01 million
2009 $190.68 million
2010 $232.37 million
2011 $291.78 million
2012 $408.46 million
2013 $525.3 million
2014 $741.22 million
2015 $984.92 million
2016 $1.16 billion
2017 $1.37 billion
2018 $1.9 billion
2019 $2.55 billion
2020 $3.43 billion
2021 $4.5 billion

The Asia Pacific market accounts for $2.01 billion of annual Salesforce revenue which is 9.48% of total revenue.

Revenue in the region has grown by 24.07% over the past year.

Here’s a table showing Salesforce Asia Pacific revenue since 2001:

Fiscal year Revenue
2001 $2 thousand
2002 $425 thousand
2003 $1.79 million
2004 $5.31 million
2005 $10.3 million
2006 $19.27 million
2007 $34.5 million
2008 $63.71 million
2009 $109.56 million
2010 $149.39 million
2011 $230.34 million
2012 $317.79 million
2013 $401.15 million
2014 $429.95 million
2015 $520.34 million
2016 $593.66 million
2017 $793.47 million
2018 $997.37 million
2019 $1.28 billion
2020 $1.62 billion
2021 $2.01 billion

Source: Salesforce.

Salesforce market share

Salesforce is the largest single player in the CRM applications market. It holds a 19.8% market share.

The company’s 4 largest competitors (Oracle, SAP, Adobe and Microsoft) have a combined market share of 17.8%.

Here’s a table showing the Salesforce share of the CRM market since 2017:

Year Share
2017 19.6%
2018 16.8%
2019 18.4%
2020 (H1) 19.8%

Source: Salesforce.

Salesforce acquisitions

Salesforce has acquired 69 companies to date. 7 of those acquisitions have come within the last year.

2016 saw the most acquisitions in a single year (12).

Here’s a table showing the number of Salesforce acquisitions since 2006:

Year Number of acquisitions
2006 2
2007 1
2008 1
2009 2
2010 6
2011 7
2012 6
2013 5
2014 1
2015 6
2016 12
2017 2
2018 5
2019 6
2020 7

The most recent Salesforce acquisition was hugely significant. The company purchased the workplace messaging service Slack for $27.7 billion.

Other notable Salesforce acquisitions include Tableau ($15.7 billion) and Mulesoft ($6.5 billion).

Sources: CB Insights, Crunchbase, Salesforce.

How many people work at Salesforce?

Salesforce has 56,606 employees worldwide. The majority of employees (58%) are based in the United States, while the remaining 42% are spread across a further 27 countries.

Salesforce added 7,606 new employees over the past year alone, a 15.52% year over year increase.

Headcount at Salesforce has shown consistent growth since 2005:

Fiscal year Headcount
2005 767
2006 1,304
2007 2,070
2008 2,606
2009 3,566
2010 3,969
2011 5,306
2012 7,785
2013 9,800
2014 13,300
2015 16,000
2016 19,000
2017 25,000
2018 29,000
2019 35,000
2020 49,000
2021 56,606

The average annual salary at Salesforce in the US is an estimated $140,013. Among Salesforce employees working in the US on an H1-B visa, the median base salary is $121,139.

Sources: Macrotrends, Comparably, H1B Salary Database.

Conclusion

That’s it for my list of Salesforce stats in 2021.

With annual revenue of $21.25 billion, Salesforce has grown into a genuine industry giant. Hopefully, you’ve learned something new about where the company stands today — and how it got there.

As businesses around the world continue to invest in digital transformation, Salesforce looks well-positioned to continue being a leader in the CRM market.

What do you think? Can anyone start to eat into Salesforce’s market share?

I’d also love to hear from you if you have any questions or feedback on anything you’ve read in this roundup.

Let me know in the comments section below.

local_offerevent_note March 31, 2021

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