Landing Pages: The Definitive Guide

Landing Pages: The Definitive Guide

Email Sign Up Page Template

An email sign up page (also known as a “Squeeze Page”) is a page engineered to collect emails in exchange for an ebook, report or a valuable newsletter.

Email Sign Up Page Template

Headline=What They Get

People today are SUPER reluctant to give away their email address. And I can’t blame them.

When you hand over your email to someone you have no clue what’s coming next. They could start sending you a bunch of crap, bombard you with a million messages, sell your email to the highest bidder.

Which means you need to make what someone’s going to get SUPER clear.

For example, if you look at the Exploding Topics newsletter sign up page, we used a headline that made “what you get” crystal clear.

Explodingtopics – Newsletter Signup

Detailed Subheadline

Your subheadline is designed to add more details to your offer, including what it is and why it’s valuable.

Here’s an example:

Explodingtopics – Newsletter Signup Subheadline

The headline that we used is a good start. But it’s still not 100% clear what you’ll get when you sign up. Which is where the subheadline comes into play.


Hero Image

Your email sign up page should have a “Hero Image” that shows off what they’re going to get.

Remember: an “email course”, “report” or “weekly newsletter” are SUPER hard to picture in your mind.

And your Hero Image makes your offer more tangible and real.

Explodingtopics – Newsletter Signup Hero Image

Above The Fold CTA

I recommend using your first email sign-up form way above the fold, like this:

Explodingtopics – Newsletter Form Above The Fold

If your headline and subheadline is strong, the majority of your conversions will come via this form.


Feature List

If someone scrolls down past your first form it means that they need more info before signing up.

Enter: The Feature List.

Here’s where you dive more into why your offer is worth trading for someone’s email address.

The exact list of features depends on what you’re giving away.

If the Squeeze Page is for a webinar, you might have a bulleted list of the top things someone will learn.

If it’s a report, you should outline the strategies that you’ll cover.

If it’s an email newsletter, list out exactly what you’re going to send them.

For example, the Exploding Topics about page has a thorough “How It Works” section that walks people through how the newsletter is developed, packaged and sent.


Social Proof

Like any landing page, social proof can help boost your squeeze page conversion rate.

This can be the number of people that have already signed up.

Backlinko – Newsletter Subscribers

Or testimonials from a handful of happy subscribers.

Explodingtopics – Social Proof

Second CTA

I recommend adding a second CTA at the very bottom of your page.

Explodingtopics – Second CTA

That way, your visitor ends their scrolling directly on top of a CTA and sign up form.

local_offerevent_note November 2, 2020

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