- Link building starts from on-page SEO
- Get your on-page SEO right by working on pillar and cluster pages
- Blend your on-page success with off-page SEO strategies
- Link building is not about the quantity
- Create a 12-month plan to maximize your off-page SEO success
SEO is more important than ever. As online usage is increasing and consumers’ heads are turning to online purchases, it’s vital to have a strong search presence for your business. Your ranking and authority will determine whether you’ll get more visits from prospective customers. Link building can help you build your ranking and authority by earning valuable links.
Quality is crucial that’s why you need to aim for relevant content that will make your earned link more important.
So how do you get started with off-page SEO?
NO-BS have earned more than 50,000 contextual links after working with 5,000 websites for link building so they launched a helpful guide on how to build a strong off-page SEO strategy.
Let’s look at the takeaways.
Content created in partnership with NO-BS.
Start with your on-page strategy
You can’t work on your off-page strategy without building your on-page SEO strategy first.
Your site should be optimized for the best results so that you make the most of the links that you’ll learn.
Thus, you should prioritize working on quality content, target keywords, page speed, mobile optimization, and metadata among others.
User experience is very important. You can’t rank high on SERPs without providing the best experience to all users.
Here are a few ideas to get started with on-page SEO.
Create pillar and cluster pages
The pillar and cluster model was first introduced by HubSpot several years ago. It’s an extremely helpful way to organize your content based on the main themes and topics to make your SEO strategy more structured.
For example, if you’re working for a branding agency, a pillar page could be about ‘brand building’ and a cluster article could be ‘5 tips to be authentic when building your brand’
Think of the pillar pages that define your business and start organizing your current content based on clusters that fit in the pillar pages.
Working on the pillar and cluster pages can help you both with on-page and off-page SEO as you are building your authority through relevant content.
Build themed link funnels
Once you work on your pillars, it’s time to build your themed link funnels.
Link funnels can help you build topical authority starting from your pillars and moving it up to your conversion pages. It’s the best way to link your on-page and off-page strategy to get the best results out of them.
Now it’s time to build different tiers of your links that you can also use in your future content.
First of all, start by building your pillar pages. Think of the main themes that define your site’s content. Your pillar pages should be the pages that you ultimately want to lead everyone to.
It’s the page that will bring everyone closer to any sort of conversion. You can include testimonials, social proof, details of your services, etc.
The next step is to work on your content clusters.
Your content clusters should be pages that are somehow relevant to your pillar page. They are not as broad as your pillar page but they still have a connection to it.
All your content clusters should link to your pillar page.
Your links should be in two to three tiers to help you organize your content and they should be somehow linked back to your cluster page.
This is a useful strategy to blend on-page and off-page optimization.
Once you have your themed links ready, start exploring new ways to diversify your content and your links.
Work on the anchors, experiment with different types of content and always make sure you create unique content.
Now it’s time to improve your off-page SEO strategy.
Create a 12-month off-page strategy
The best way to build your off-page strategy is to work on a 12-month plan. You have more chances to be successful once you document your strategy.
NOBS have created a template with some examples of content and ideas on how to use the spreadsheet.
Here are a few of the ideas to consider.
Identify your top keywords
Start by identifying your most important keywords. You should sort them out in clusters as part of your on-page strategy.
Add each keyword to a pillar and explore the keyword difficulty for each one of them.
Come up with blog ideas for your pillar pages
Work on blog title ideas that could match your pillar pages. This way you are creating the URL for each page.
Add more topics to the relevant pillar to make it easier when creating new clusters.
Create a plan for your links
Set up a plan for the content you’ll create for the pillar pages. There’s no need to create all your posts at once! Expand your plan to the tier 1 and tier 2 links for each of your clusters.
Don’t make your strategy too complicated, you can focus on one cluster at a time and less competitive keywords.
Pay attention to the anchor text
Be careful with your anchor text. Make sure that the text you choose is relevant to the link you use on each cluster article.
You don’t need to aim for exact-match keywords, it’s better for the link to be naturally placed in the text.
Track the links you’ve earned
Keep track of the number of links that you’ve earned. It makes it easier for you and your team to keep track of your progress.
There’s no need to aim for large volume links at once. It’s better to start gradually with 1-2 links per month.
To find out more about the tactics to boost your off-page strategy, download the guide ‘How to design a strong off-page SEO strategy’ here.