Google confirms a core algorithm update, the December 2020 Core Update, is rolling out today.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
— Google SearchLiaison (@searchliaison) December 3, 2020
As mentioned in the announcement, Google’s guidance regarding the update remains the same as it always has been.
This is the third core algorithm update of the calendar year. A fair amount of time has passed since the last core update, compared to the average time between these types of updates updates.
The last core update rolled out on what the internet refers to as “Star Wars Day,” also known as May 4th.
It’s likely the pandemic delayed the rollout of Google’s next core update. As more time than usual has passed, could that mean the impact of today’s update will be more impactful?
We won’t know the answer to that today, or even tomorrow, as the rollout process of a core update can take weeks.
Expect Google to publish tweet when the update officially starts rolling out later today, and another tweet some days later when the rollout is complete.
For more guidance on how to respond to a core update as an SEO or site owners, Here are some of the best resources we’ve published on this subject in the past:
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