How to Write Content for TOFU, MOFU & BOFU

How to Write Content for TOFU, MOFU & BOFU

Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our

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Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our

folder_open content, Content Marketing
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Autosuggest, People Also Ask, + More

Autosuggest, People Also Ask, + More

Bing is improving several key search features with updates designed to provide users with a wider range of results. Now, when users search using Bing, they can expect to see: Better autosuggest predictions More ‘people

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Bing is improving several key search features with updates designed to provide users with a wider range of results. Now, when users search using Bing, they can expect to see: Better autosuggest predictions More ‘people

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Why behavior analysis is important online business

Why behavior analysis is important online business

30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart abandonment

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30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart abandonment

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20 Things I Learned From 20 Years of Working in the SEO Industry

20 Things I Learned From 20 Years of Working in the SEO Industry

Being an SEO professional has its challenges and its rewards. After working for in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that

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Being an SEO professional has its challenges and its rewards. After working for in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that

folder_open Careers & Education, SEO
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Guide to using interactive 404s to boost your SEO

Guide to using interactive 404s to boost your SEO

30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO

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30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO

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6 Enterprise-Level Link Building Best Practices

6 Enterprise-Level Link Building Best Practices

The size of your business deeply influences your marketing strategy. Many large brands or websites inherently have an unfair advantage over smaller businesses and brands – name recognition, reach, a much larger budget to work

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The size of your business deeply influences your marketing strategy. Many large brands or websites inherently have an unfair advantage over smaller businesses and brands – name recognition, reach, a much larger budget to work

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24 Best Google Keyword Planner Alternatives

24 Best Google Keyword Planner Alternatives

From the old days of keyword stuffing to current-day keyword research and PPC campaigns, keywords still run the search world. Keywords are a fundamental element of search marketing – the key terms and phrases that

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From the old days of keyword stuffing to current-day keyword research and PPC campaigns, keywords still run the search world. Keywords are a fundamental element of search marketing – the key terms and phrases that

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Google On Link Algorithms and How Long for Links to Work

Google On Link Algorithms and How Long for Links to Work

In a Webmaster Central hangout, Google’s John Mueller answered a question about when link algorithms are updated and also revealed how long it takes for links to take effect in Google. The original question was

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In a Webmaster Central hangout, Google’s John Mueller answered a question about when link algorithms are updated and also revealed how long it takes for links to take effect in Google. The original question was

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Google Supports New Structured Data for Retailers

Google Supports New Structured Data for Retailers

Google now supports ‘shipping details’ structured data markup for displaying shipping info in shopping searches.  / 6 mins ago / 2 min read Google is starting to support a new type of Schema.org markup that allows retailers to

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Google now supports ‘shipping details’ structured data markup for displaying shipping info in shopping searches.  / 6 mins ago / 2 min read Google is starting to support a new type of Schema.org markup that allows retailers to

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Google on its Relationship With SEOs

Google on its Relationship With SEOs

Google’s Martin Splitt, and Barry Schwartz of Rusty Brick, discuss myths surrounding Google’s relationship with the SEO community. Google is often met with the idea that it’s withholding the truth from SEOs, or there’s some

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Google’s Martin Splitt, and Barry Schwartz of Rusty Brick, discuss myths surrounding Google’s relationship with the SEO community. Google is often met with the idea that it’s withholding the truth from SEOs, or there’s some

folder_open News, SEO
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How to Handle Out-of-Stock Products on Ecommerce Platforms

How to Handle Out-of-Stock Products on Ecommerce Platforms

As 2020 accelerates toward its conclusion, digital marketers are also entering a quarter of great opportunity. There is great potential to increase both site visitors and sales with Thanksgiving, Black Friday, Cyber Monday, “Cyber Week”,

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As 2020 accelerates toward its conclusion, digital marketers are also entering a quarter of great opportunity. There is great potential to increase both site visitors and sales with Thanksgiving, Black Friday, Cyber Monday, “Cyber Week”,

folder_open Digital Experience, SEO
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Top 15 Chrome extensions for social media marketers

Top 15 Chrome extensions for social media marketers

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things –

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30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things –

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