Why You Must Think Like a TV Network

Why You Must Think Like a TV Network

Due to the pandemic, social media usage has skyrocketed. But simultaneously, click-through and engagement rates have fallen. Why? And what can you do to make sure your social media program is actually connecting with customers

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Due to the pandemic, social media usage has skyrocketed. But simultaneously, click-through and engagement rates have fallen. Why? And what can you do to make sure your social media program is actually connecting with customers

folder_open content, Content Marketing, Social Media
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Voice search SEO guide: Trends and best practices

Voice search SEO guide: Trends and best practices

30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections

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30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections

folder_open best practices, content, domain authority (DA), evergreen content, FAQ content, Google My Business, mobile voice search, schema markup, SEO, SEO best practices, Voice, voice search, voice search guide, voice search optimization, voice search SEO
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How Content Syndication Affects the Performance of Your Original Content

How Content Syndication Affects the Performance of Your Original Content

This week’s Ask an SEO question comes from Marcus in East Yorkshire. He asks: If I write a piece of unique content and post it onto my business website, I then also give the same content

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This week’s Ask an SEO question comes from Marcus in East Yorkshire. He asks: If I write a piece of unique content and post it onto my business website, I then also give the same content

folder_open content, Content Marketing, SEO
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How to use super-resolution and improve onsite image quality

How to use super-resolution and improve onsite image quality

30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be

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30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be

folder_open artificial intelligence (AI), ecommerce, evergreen content, image optimization, Industry, open source, open source code, SEO, super-resolution images, Website
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App store optimization success: Top five KPIs you must measure

App store optimization success: Top five KPIs you must measure

30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile

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30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile

folder_open Analytics, Android apps, app economy, app marketing, App Store Optimization (ASO), Apple Stores, click through rates, conversion rates, conversion tracking, CTR, Google Play store, in-app marketplaces, Industry, KPIs, Mobile, mobile optimization, SEO, SERPs
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How to teach an old blog new SEO tricks

How to teach an old blog new SEO tricks

30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason

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30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason

folder_open blog site, broken links, content, content audit, content updating, CTAs, evergreen content, Google, Google Analytics, Google Mobile-Friendly Test, mobile friendly, redirect page, SEO, site audit, WordPress
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How People Use Google Search (New User Behavior Study)

How People Use Google Search (New User Behavior Study)

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to

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We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to

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Three SEO mistakes that can impact your search rankings

Three SEO mistakes that can impact your search rankings

30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content and stuff it with keywords to engage your target audience.

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30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content and stuff it with keywords to engage your target audience.

folder_open 404 errors, Digital, Keywords, marketing, meta-tags, SEO, SEO mistakes, SERPs, Sponsored
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How Your Brand Story Can Set You Apart

How Your Brand Story Can Set You Apart

These are weird times to be in marketing. It’s business as usual at exactly zero companies. That’s true no matter what you do or what you sell – B2B, B2C, SMB. Everything is suddenly, confusingly

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These are weird times to be in marketing. It’s business as usual at exactly zero companies. That’s true no matter what you do or what you sell – B2B, B2C, SMB. Everything is suddenly, confusingly

folder_open content, Content Marketing, Digital Experience
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What the commoditization of search engine technology with GPT-3 means for Google and SEO

What the commoditization of search engine technology with GPT-3 means for Google and SEO

30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand.

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30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand.

folder_open alternative search engines, Apple, artificial intelligence (AI), Generative Pre-trained Transformer 3 (GPT-3), Google, Industry, Insights, machine learning (ML), market share, natural language processing (NLP), SEO, SEO insights
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4 Must-Use Data Sources to Establish the Right Content & Keyword Focus

4 Must-Use Data Sources to Establish the Right Content & Keyword Focus

Data makes the digital marketing world go round. Those who commit to using it get to ride along, while those who don’t run the risk of getting left behind. Analyzing data to identify where you

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Data makes the digital marketing world go round. Those who commit to using it get to ride along, while those who don’t run the risk of getting left behind. Analyzing data to identify where you

folder_open content, Content Marketing, SEO
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7 Ways Businesses Benefit from Blogging

7 Ways Businesses Benefit from Blogging

Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space? Discover the power of a blog. The benefits are endless. But be

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Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space? Discover the power of a blog. The benefits are endless. But be

folder_open content, Content Marketing
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