How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research

Gmail Ads Absorbing Into Discovery Campaigns

Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who

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Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who

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Search Engine Marketing Works Better With Branding

Search Engine Marketing Works Better With Branding

Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it. SEM and branding are just better together. Here’s why. Many moons ago, I ran

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Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it. SEM and branding are just better together. Here’s why. Many moons ago, I ran

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Should You Use Nofollow, Sponsored, or UGC Links?

Should You Use Nofollow, Sponsored, or UGC Links?

Today’s question comes from Aishwarya in Queensland, who asks: “Is it necessary to use Nofollow, Sponsored or UGC links (rel=”sponsored”, rel=”follow” or rel=”nofollow sponsored”) in the coupons/vouchers/offers websites where there are lot of outbound links?

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Today’s question comes from Aishwarya in Queensland, who asks: “Is it necessary to use Nofollow, Sponsored or UGC links (rel=”sponsored”, rel=”follow” or rel=”nofollow sponsored”) in the coupons/vouchers/offers websites where there are lot of outbound links?

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Google Confirms a Way to Hide Internal Links

Google Confirms a Way to Hide Internal Links

Google’s John Mueller answered a question about links in the button element, confirming that Google can’t see them. Some SEOs have been hiding internal links in the button element in order to block PageRank from

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Google’s John Mueller answered a question about links in the button element, confirming that Google can’t see them. Some SEOs have been hiding internal links in the button element in order to block PageRank from

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The Global PPC Click Fraud Report 2020-21

The Global PPC Click Fraud Report 2020-21

The Impact of COVID on Click Fraud COVID-19 has impacted almost every business in some way this year, and click fraud has also seen a sharp rise in activity. From our data, there are only

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The Impact of COVID on Click Fraud COVID-19 has impacted almost every business in some way this year, and click fraud has also seen a sharp rise in activity. From our data, there are only

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Google’s John Mueller Clears Confusion About Mobile-First Index

Google’s John Mueller Clears Confusion About Mobile-First Index

Google’s John Mueller addresses a few technical aspects of mobile-first indexing that continue to confuse site owners. Mueller says he occasionally gets questions about how to use rel-alternate and rel-canonical links on sites with separate

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Google’s John Mueller addresses a few technical aspects of mobile-first indexing that continue to confuse site owners. Mueller says he occasionally gets questions about how to use rel-alternate and rel-canonical links on sites with separate

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Eight great ways to audit your ecommerce site’s SEO

Eight great ways to audit your ecommerce site’s SEO

30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google

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30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google

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100 Million Searches Per Day

100 Million Searches Per Day

DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day. DuckDuckGo’s public traffic data indicates the record was hit this past Monday, January 11. Including Monday’s milestone number, DuckDuckGo is on

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DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day. DuckDuckGo’s public traffic data indicates the record was hit this past Monday, January 11. Including Monday’s milestone number, DuckDuckGo is on

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Google May Expand Roll Out of Web Stories if More Sites Use Them

Google May Expand Roll Out of Web Stories if More Sites Use Them

Google’s John Mueller says Web Stories may be rolled out to search results in additional countries if more sites start publishing them. Mueller states in the Google Search Central live stream from January 15 that

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Google’s John Mueller says Web Stories may be rolled out to search results in additional countries if more sites start publishing them. Mueller states in the Google Search Central live stream from January 15 that

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How to Optimize Category Pages with Informational Copy

How to Optimize Category Pages with Informational Copy

Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products. However, like most website pages, category pages also serve a higher

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Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products. However, like most website pages, category pages also serve a higher

folder_open Digital Experience, SEO
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No-Click Searches Require a New Way to Measure SEO Results

No-Click Searches Require a New Way to Measure SEO Results

Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches. In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: “We’ve

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Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches. In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: “We’ve

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Try These PPC Strategies for Your Retail Business in 2021

Try These PPC Strategies for Your Retail Business in 2021

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple

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Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple

folder_open Paid Search, PPC
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