How to Use YouTube Ads to Support SEM: A Step-by-Step Guide

How to Use YouTube Ads to Support SEM: A Step-by-Step Guide

YouTube Ads. You know you need them. Yet, you may be struggling to determine if they provide tangible value and wonder whether there is even a way to track it. More often than not, marketers

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YouTube Ads. You know you need them. Yet, you may be struggling to determine if they provide tangible value and wonder whether there is even a way to track it. More often than not, marketers

folder_open Paid Search, PPC, Youtube
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10 Best Practices to Get You Started

10 Best Practices to Get You Started

Picture this. You’ve spent hours recording video for your YouTube channel, doing multiple takes to ensure perfection. You’ve spent a ton of money on your video scriptwriter and video editor. The finished result is awesome.

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Picture this. You’ve spent hours recording video for your YouTube channel, doing multiple takes to ensure perfection. You’ve spent a ton of money on your video scriptwriter and video editor. The finished result is awesome.

folder_open SEO, Youtube
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Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger

Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger

Last week, Kevin Allocca, YouTube’s Head of Culture & Trends, announced 2020’s top-trending videos and creators. If you are a social video showrunner, video content strategist, or audience development exec, then you’ll need to spend

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Last week, Kevin Allocca, YouTube’s Head of Culture & Trends, announced 2020’s top-trending videos and creators. If you are a social video showrunner, video content strategist, or audience development exec, then you’ll need to spend

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20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far)

20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far)

According to a Spencer Stuart study, the average tenure for chief marketing officers at leading U.S. consumer brand companies is 41 months. The median tenure of CMOs at 100 of the most-advertised American brands is

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According to a Spencer Stuart study, the average tenure for chief marketing officers at leading U.S. consumer brand companies is 41 months. The median tenure of CMOs at 100 of the most-advertised American brands is

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Top six reasons you should caption your social media video content

Top six reasons you should caption your social media video content

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English

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30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English

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How to Rank a Video on YouTube & Google

How to Rank a Video on YouTube & Google

By 2022, online video will make up more than 82% of all consumer internet traffic according to Cisco. People watch an average of 16 hours of online video per week. And 85% of businesses use

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By 2022, online video will make up more than 82% of all consumer internet traffic according to Cisco. People watch an average of 16 hours of online video per week. And 85% of businesses use

folder_open SEO, Youtube
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visual content - example

How visual content can give a boost to your SEO and how to take advantage

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content

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30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content

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How to get your YouTube videos appear in Google’s video carousel

How to get your YouTube videos appear in Google’s video carousel

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to

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30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to

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