B2B paid search forecast: What to expect in 2021

B2B paid search forecast: What to expect in 2021

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their

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30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their

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Top six reasons you should caption your social media video content

Top six reasons you should caption your social media video content

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English

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30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English

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visual content - example

How visual content can give a boost to your SEO and how to take advantage

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content

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30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content

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How to get your YouTube videos appear in Google’s video carousel

How to get your YouTube videos appear in Google’s video carousel

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to

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30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to

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