Bing doesn’t have the brand cachet of Google, but neglecting the traffic that it generates can be a big mistake. Bing Webmaster Tools may lag behind the popularity of Google Search Console, but you may
Category: Tools
What Search Marketers Need to Know About Criteo’s Retail Media Platform
If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in
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If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in
folder_open Digital Advertising, PPC, Tools
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7 Example Projects to Get Started with Python for SEO
After starting to learn Python late last year, I’ve found myself putting into practice what I’ve been learning more and more for my daily tasks as an SEO professional. This ranges from fairly simple tasks
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How Search Queries Trigger Structured Information Cards (Knowledge Panels)
How might queries that trigger structured information cards change over time? When does a search engine decide that it should show a knowledge panel in response to a query? What words in a query will
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3 Ways to Use Chrome DevTools for SEO Troubleshooting
One of the most important technical toolkits at the fingertips of any SEO pro is Google Chrome. No matter what SEO software you might be using to automate audits or diagnose SEO issues at scale,
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How to Predict Content Success with Python
Google has been telling us for years that 15% of the searches they see each day, they haven’t seen before. If there’s one thing I’ve learned over the 15 years working on Google Search, it’s
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How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research
Want to stay ahead of the curve? That’s where Google Ads Keyword Forecast tool comes in. Here’s a rundown of this tool and how to use it to your advantage. Plus, I’ll cover how to
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Want to stay ahead of the curve? That’s where Google Ads Keyword Forecast tool comes in. Here’s a rundown of this tool and how to use it to your advantage. Plus, I’ll cover how to
folder_open Paid Search, PPC, Tools
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5 Things You Should Know Before Buying SEO Software
If there is a topic that I know anything about, it’s rank tracking and SEO tools. Being the former CMO of an SEO tool platform (Rank Ranger), I have some idea about the inner-workings of
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How to Use Microsoft Bing Site Explorer for SEO
Last month, the Microsoft Bing Webmaster Tools team released Site Explorer. This new powerful SEO tool offers webmasters a unique view of how Microsoft Bing sees your site. You can filter all your URLs in
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Top 20 Tools That Will Help You Create Better Content
On top of the exhaustive amount of content research you need to conduct, you also have to spend hours – if not days – writing and polishing the content itself. After all, you want your
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On top of the exhaustive amount of content research you need to conduct, you also have to spend hours – if not days – writing and polishing the content itself. After all, you want your
folder_open content, Content Marketing, Tools
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How to Use the New Preview Mode in Google Tag Manager
Google Tag Manager is an invaluable tool for digital marketers. It allows you to deploy tracking tags across the spectrum of analytics and advertising platforms all through one simple interface. Google recently announced an overhaul
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Google Tag Manager is an invaluable tool for digital marketers. It allows you to deploy tracking tags across the spectrum of analytics and advertising platforms all through one simple interface. Google recently announced an overhaul
folder_open Paid Search, PPC, Tools
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Are Search Engine Ranking Tools Still Useful?
This week’s Ask An SEO question is from Geoff in Birmingham, UK: “Are search engine ranking tools any use when Google results are now so personalized? What are the alternatives to find out where a
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This week’s Ask An SEO question is from Geoff in Birmingham, UK: “Are search engine ranking tools any use when Google results are now so personalized? What are the alternatives to find out where a
folder_open Ask an SEO, Tools
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