Strategy – AyanSEO

	
								Four marketing strategies to increase app store downloads and engagement				
30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword

				event_note January 22, 2021 account_box ezikielmore_vert			
close30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword

					folder_open app store algorithm, App Store Optimization (ASO), Apple store, Content Marketing, data analytics, Digital Marketing, Facebook Ads, Google Apps Marketplace, Google Play store, ranking factors, SEO, Strategy				

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								How to use XPath expressions to enhance your SEO and content strategy				
30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates

				event_note January 11, 2021 account_box ezikielmore_vert			
close30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates

					folder_open Amazon, Amazon reviews, content, content strategy, customer data, Customer Reviews, E-A-T, ecommerce, evergreen content, FAQ content, SEO, SEO Content, Strategy, XML, XPath, XPath expressions, XPath notation				

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								SEO Trends 2021: What every marketer should know				
30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority

				event_note December 23, 2020 account_box ezikielmore_vert			
close30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority

					folder_open AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization				

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								Seven essential enterprise SEO skills to master in 2021				
30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent

				event_note December 21, 2020 account_box ezikielmore_vert			
close30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent

					folder_open content, Content Marketing, data analysis, Digital Marketing, Enterprise SEO, evergreen content, Industry, niche content, SEO, Strategy				

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								Seven smart ways to upgrade your ecommerce content marketing strategy				
30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy

				event_note December 17, 2020 account_box ezikielmore_vert			
close30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy

					folder_open audience engagement, blog content, CDN, content, Content Marketing, content optimisation, Digital Marketing, ecommerce strategy, ecommerce. content marketing, Facebook, IGTV, Industry, Instagram, local seo, Paid Search, SEO, site speed, Social Media, Strategy, User Experience (Ux), user generated content (UGC), Video content				

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								Six strategies guaranteed to help you build more backlinks to your website				
30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent the wheel to get good

				event_note December 10, 2020 account_box ezikielmore_vert			
close30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent the wheel to get good

					folder_open backlink building, content, content quality, evergreen content, Google, guest blogging, PR outreach, SEO, SEO strategy, SERPs, Strategy, website optimization				

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								Top strategies behind link building success				
30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity 

				event_note November 16, 2020 account_box ezikielmore_vert			
close30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity 

					folder_open Digital, link-building, marketing, SEO, SERPs, Strategy				

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								Does changing your business phone number affect SEO?				
30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when

				event_note November 3, 2020 account_box ezikielmore_vert			
close30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when

					folder_open address, call tracking, GDPR, Google, Google My Business, Local, NAP (Name, phone number, SEO, SERPs, Strategy, Voice Over IP (VOIP)				

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								How to get more from your links				
30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce websites with thousands of landing

				event_note October 26, 2020 account_box ezikielmore_vert			
close30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce websites with thousands of landing

					folder_open ecommerce, evergreen content, Google, Google PageRank, nofollow tags, PageRank, PageRank algorithm, Pagerank Sculpting, rel=nofollow, SEO, SEO audit, SERPs, Strategy				

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								Q&A with Moz’s Sarah Bird				
30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected

				event_note October 20, 2020 account_box ezikielmore_vert			
close30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected

					folder_open audience engagement, BERT, content, COVID-19, COVID-19 and digital marketing, Customer Engagement, Digital Marketing, Google, hyperlocal SEO, Industry, international seo, local seo, Moz, online reputation management (ORM), SEO, SEO strategy, SERPs, social media and SEO, Strategy				

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								Five excellent tips to optimize SEO for Bing – not Google				
30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of

				event_note October 16, 2020 account_box ezikielmore_vert			
close30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of

					folder_open Bing, Bing SEO, content, evergreen content, Google, in-game advertising, on page SEO, search marketing, SEO, SEO tips, social media marketing (SMM), Strategy				

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								Synergized search is key to success in the new normal				
30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will

				event_note September 28, 2020 account_box ezikielmore_vert			
close30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will

					folder_open AI, digital strategy, new normal, PPC, ROI, SEO, Strategy				

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