The Global PPC Click Fraud Report 2020-21

The Global PPC Click Fraud Report 2020-21

The Impact of COVID on Click Fraud COVID-19 has impacted almost every business in some way this year, and click fraud has also seen a sharp rise in activity. From our data, there are only

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The Impact of COVID on Click Fraud COVID-19 has impacted almost every business in some way this year, and click fraud has also seen a sharp rise in activity. From our data, there are only

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5 Reasons Why Your Clients Don’t Read Your Agency’s Reports

5 Reasons Why Your Clients Don’t Read Your Agency’s Reports

Confusing, Long, or Unbalanced Reports Whether it’s a fully automated 70 pages report containing every single SEO action the agency’s done or a document with inconsistent branding and copy-pasted data from various tools – it’s

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Confusing, Long, or Unbalanced Reports Whether it’s a fully automated 70 pages report containing every single SEO action the agency’s done or a document with inconsistent branding and copy-pasted data from various tools – it’s

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You Can’t Predict Your SEO Clients' Future – But You Can Estimate It!

You Can’t Predict Your SEO Clients’ Future – But You Can Estimate It!

What Is a Scenario in This Case? When it comes to business scenarios, it means defining your benchmark before everything else so as to know how to allocate budgets, create stocks, and prepare for growth

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What Is a Scenario in This Case? When it comes to business scenarios, it means defining your benchmark before everything else so as to know how to allocate budgets, create stocks, and prepare for growth

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Stuck in Procurement Purgatory? How to Win Big Clients for Your Agency

Stuck in Procurement Purgatory? How to Win Big Clients for Your Agency

Highly Customize Your Offers To succeed in a corporate RFP, always keep the client’s judging criteria in mind, and who you’ll be being judged by. Remember that, when you pitch or respond to RFPs, it’s

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Highly Customize Your Offers To succeed in a corporate RFP, always keep the client’s judging criteria in mind, and who you’ll be being judged by. Remember that, when you pitch or respond to RFPs, it’s

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How to Attribute Your Company's Revenue Growth to Your SEO Efforts

How to Attribute Your Company’s Revenue Growth to Your SEO Efforts

SEO stops being a problem of how little companies can get away with spending and becomes an opportunity where the investment gets a clear ROI. Life is made easier for digital teams, as SEO specialists

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SEO stops being a problem of how little companies can get away with spending and becomes an opportunity where the investment gets a clear ROI. Life is made easier for digital teams, as SEO specialists

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What's the Reliable Way to Measure Your SEO Efforts?

What’s the Reliable Way to Measure Your SEO Efforts?

Keyword Stacks – Number of Keywords in top 1-3, 4-10, 11+ Another stop in the SEO industry’s quest of performance metrics: the keyword stacks, grouping them by the number of keywords in positions 1-3, 4-10,

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Keyword Stacks – Number of Keywords in top 1-3, 4-10, 11+ Another stop in the SEO industry’s quest of performance metrics: the keyword stacks, grouping them by the number of keywords in positions 1-3, 4-10,

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How to Drive Growth for Your Agency with the OKRs Framework

How to Drive Growth for Your Agency with the OKRs Framework

How do we measure success? This is one hard question to ask yourself as an SEO agency. With a complex business model, including multiple departments, clients, and projects to align, and a monthly recurring revenue

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How do we measure success? This is one hard question to ask yourself as an SEO agency. With a complex business model, including multiple departments, clients, and projects to align, and a monthly recurring revenue

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Machine Learning SEO Software Seeks International Partners

Machine Learning SEO Software Seeks International Partners

  In technical terms, the process involves: Crawling: Our crawler fetches and parses information from each URL. Extraction of interesting signals for each URL by using several machine learning tools and distributed computing frameworks like

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  In technical terms, the process involves: Crawling: Our crawler fetches and parses information from each URL. Extraction of interesting signals for each URL by using several machine learning tools and distributed computing frameworks like

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SEO Agencies, How Do You Keep Your Clients Close When You Can’t Meet?

SEO Agencies, How Do You Keep Your Clients Close When You Can’t Meet?

Building healthy relationships with clients – old or new – is essential for SEO agencies. Even if you’ve established trust with your clients during the initial onboarding period, maintaining the strength of those relationships is

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Building healthy relationships with clients – old or new – is essential for SEO agencies. Even if you’ve established trust with your clients during the initial onboarding period, maintaining the strength of those relationships is

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How to Seamlessly Collaborate with a Successful Remote SEO Provider

How to Seamlessly Collaborate with a Successful Remote SEO Provider

If we were to make a list of the “years the world changed,” 2020 would definitely be up there. In just a few short months, both businesses and consumers have rushed toward the digital landscape,

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If we were to make a list of the “years the world changed,” 2020 would definitely be up there. In just a few short months, both businesses and consumers have rushed toward the digital landscape,

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Customers Want Fast Results? The Hybrid Approach for SEO Agencies

Customers Want Fast Results? The Hybrid Approach for SEO Agencies

Reframe the Role of SEO in the Marketing Strategy The need for a deeper understanding of the client’s business is even more present. And points at new avenues that agencies should test and services they

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Reframe the Role of SEO in the Marketing Strategy The need for a deeper understanding of the client’s business is even more present. And points at new avenues that agencies should test and services they

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How Agencies Can Build Trust

How Agencies Can Build Trust

Step 1: Get to Know Each Other & Clarify Expectations Part of building a good working relationship from the start has to do with clarifying expectations. Getting the internal and external teams together is a

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Step 1: Get to Know Each Other & Clarify Expectations Part of building a good working relationship from the start has to do with clarifying expectations. Getting the internal and external teams together is a

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