30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales.

From revenue generation to reputation and retention
30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales.