Google’s Gary Illyes explains a case where a word that means the opposite may be treated as a low weight synonym when returning search results. The example he discusses is a search for “buy cars”
Category: SEO
Google May Treat Antonyms As Synonyms in Some Cases
Google’s Gary Illyes explains a case where a word that means the opposite may be treated as a low weight synonym when returning search results. The example he discusses is a search for “buy cars”
event_note
What Is HTTP/2? Everything You Need to Know for SEO
You may see HTTP/2 come up in your Google Lighthouse audit report, either green (In Use) or as an opportunity to improve page load speed. But what exactly is it and how can you use
event_note
close
You may see HTTP/2 come up in your Google Lighthouse audit report, either green (In Use) or as an opportunity to improve page load speed. But what exactly is it and how can you use
folder_open SEO, Web Development
Read more
Why Mobile and Desktop Rankings Are Different
Google’s John Mueller answered an interesting question about why mobile and desktop search rankings can differ. Mueller offered several factors related to personalization to explain why the two kinds of searches sometimes are different. Why
event_note
Why Mobile and Desktop Rankings Are Different
Google’s John Mueller answered an interesting question about why mobile and desktop search rankings can differ. Mueller offered several factors related to personalization to explain why the two kinds of searches sometimes are different. Why
event_note
PageSpeed Insights Now Shows More Field Data
PageSpeed Insights and the API have been updated to now show more field data than before. The updated PageSpeed Insights scoring is live and should reflect the new way of handling field data. PageSpeed Insights
event_note
PageSpeed Insights Now Shows More Field Data
PageSpeed Insights and the API have been updated to now show more field data than before. The updated PageSpeed Insights scoring is live and should reflect the new way of handling field data. PageSpeed Insights
event_note
Google Adds More to Edit Business Profiles in Search
Google now has more ways for businesses to edit the information that appears to searchers without leaving Search or Maps. This is an expansion of the capabilities Google started rolling out last year that let
event_note
Google Adds More to Edit Business Profiles in Search
Google now has more ways for businesses to edit the information that appears to searchers without leaving Search or Maps. This is an expansion of the capabilities Google started rolling out last year that let
event_note
10 Top Digital Marketing Trends to Watch Through 2021
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were using to guide your digital marketing
event_note
close
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were using to guide your digital marketing
folder_open Digital Experience, SEO
Read more
10 Top Digital Marketing Trends to Watch Through 2021
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were using to guide your digital marketing
event_note
close
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were using to guide your digital marketing
folder_open content, Digital Experience, SEO
Read more
Here’s how you can master your next seasonal digital marketing campaign
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing
event_note
close
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing
folder_open campaign performance optimization, campaign strategy, competitor analysis, content, data analysis, Digital Marketing, evergreen content, Google, Google Analytics, holiday advertising, holiday marketing, influencer commentary, ROI Marketing, search intent, search rankings, seasonal campaigns, SEO, SERPs
Read more