why you shouldn’t put all your eggs in the Google basket

why you shouldn’t put all your eggs in the Google basket

30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique

event_note
close

30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique

Read more
What your organization’s executives and senior leaders must know

What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

event_note
close

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

Read more
Top four SEO myths debunked: Director’s cut

Top four SEO myths debunked: Director’s cut

30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is

event_note
close

30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is

Read more
Five must knows for advertisers and marketers

Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

event_note
close

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

Read more
Five SEO tips to dominate local search this holiday season

Five SEO tips to dominate local search this holiday season

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and

event_note
close

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and

Read more
Five excellent tips to optimize SEO for Bing – not Google

Five excellent tips to optimize SEO for Bing – not Google

30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of

event_note
close

30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of

Read more
Navigating a cookieless future - Search Engine Watch

Navigating a cookieless future – Search Engine Watch

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from

event_note
close

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from

Read more