search marketing

	
								why you shouldn’t put all your eggs in the Google basket				
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique

				event_note March 26, 2021 account_box ezikielmore_vert			
close30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique

					folder_open Cost Per Click Product Listing Ads, CPC, cross channel marketing, customer journey, Digital Marketing, Facebook, Google, Microsoft Ads, paid ads, paid social media, PPC, Research, search marketing, SEO, Social				

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								What your organization’s executives and senior leaders must know				
30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

				event_note February 25, 2021 account_box ezikielmore_vert			
close30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

					folder_open content strategy, Core Web Vitals, Digital Marketing, digital strategy, Google, google algorithm updates, Industry, influencer commentary, organic search, page experience update, Paid Advertising, ROI Marketing, search experience, search marketing, SEO, Social Media, Strategy, User Experience (Ux), UX in SEO				

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								Top four SEO myths debunked: Director’s cut				
30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is

				event_note January 21, 2021 account_box ezikielmore_vert			
close30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is

					folder_open content, Digital Marketing, evergreen content, Google ads, keyword research, organic search, search engine marketing (SEM), search marketing, SEO, SEO myths, thematic keyword research				

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								Five must knows for advertisers and marketers				
30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

				event_note January 13, 2021 account_box ezikielmore_vert			
close30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

					folder_open 2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, ecommerce, Google, Google My Business, Industry, Local Search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search				

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								Five SEO tips to dominate local search this holiday season				
30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and

				event_note November 20, 2020 account_box ezikielmore_vert			
close30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and

					folder_open audience behavior analysis, Digital Marketing, ecommerce, Google, holiday season, holiday shopping season, industry trends, Local, local seo, omnichannel, omnichannel customer experience, search insights, search marketing, SEO, SEO tips, SERPs				

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								Five excellent tips to optimize SEO for Bing – not Google				
30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of

				event_note October 16, 2020 account_box ezikielmore_vert			
close30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of

					folder_open Bing, Bing SEO, content, evergreen content, Google, in-game advertising, on page SEO, search marketing, SEO, SEO tips, social media marketing (SMM), Strategy				

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								Navigating a cookieless future – Search Engine Watch				
30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from

				event_note September 28, 2020 account_box ezikielmore_vert			
close30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from

					folder_open AI, Apple, Digital Advertising, Google, IBM Watson, Industry, Safari browser, search marketing, SEO, Sponsored, user privacy				

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