Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know

Microsoft Pilots Unified Campaigns Including Google & Social Ads

Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage paid social campaigns. The hub would also allow

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Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage paid social campaigns. The hub would also allow

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Google Announces New Features for App Advertisers

Google Announces New Features for App Advertisers

Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely to purchase from brands whose apps allow

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Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely to purchase from brands whose apps allow

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10 Top Data Analysis Mistakes Digital Marketers Make

10 Top Data Analysis Mistakes Digital Marketers Make

Reporting and data analysis inevitably encompass a significant amount of our time as digital marketers. However, even experienced marketers can trip up and make a few common mistakes when looking at data and making decisions.

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Reporting and data analysis inevitably encompass a significant amount of our time as digital marketers. However, even experienced marketers can trip up and make a few common mistakes when looking at data and making decisions.

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Waking Up and Choosing Chaos

Waking Up and Choosing Chaos

As you may know, competitor bidding is the practice of actively bidding on your competitors’ brand name keywords. This particular search marketing tactic has been around on Google since the late ’00s; prior to that,

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As you may know, competitor bidding is the practice of actively bidding on your competitors’ brand name keywords. This particular search marketing tactic has been around on Google since the late ’00s; prior to that,

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Try This PPC Strategy for Protecting & Building Your Brand

Try This PPC Strategy for Protecting & Building Your Brand

When your business is killing it with sales from your PPC program, it’s tempting to just sit back and enjoy the returns. After all, why mess up a good thing by making changes? But this

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When your business is killing it with sales from your PPC program, it’s tempting to just sit back and enjoy the returns. After all, why mess up a good thing by making changes? But this

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How to Get Started on Microsoft Ads Audience Network

How to Get Started on Microsoft Ads Audience Network

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most

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When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most

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How to Set up Google Tag Manager for Better PPC Tracking

How to Set up Google Tag Manager for Better PPC Tracking

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms

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Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms

folder_open Paid Search, PPC, Tools
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Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know

Microsoft Rolls Out Customer Match, Updates Match Types, & More

Microsoft announced another round of feature rollouts for advertisers, including changes to match types, ad formats, product rollouts and more. These updates follow two rounds of big announcements in early April and late April.  Here’s

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Microsoft announced another round of feature rollouts for advertisers, including changes to match types, ad formats, product rollouts and more. These updates follow two rounds of big announcements in early April and late April.  Here’s

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12 Hidden PPC Features You Should Know About

12 Hidden PPC Features You Should Know About

Some PPC features are underutilized, new, or just not widely known and worth a shout-out and test. Other hidden features are settings that are unknown because they are difficult to find and can impact account

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Some PPC features are underutilized, new, or just not widely known and worth a shout-out and test. Other hidden features are settings that are unknown because they are difficult to find and can impact account

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Why Top of Funnel Matters & How to Win Buy-In for It

Why Top of Funnel Matters & How to Win Buy-In for It

As a demand generation marketer for most of my career, I get excited about the ROI that bottom-of-funnel tactics provide. Targeting the highest-of-purchase-intent keywords and audiences is bound to produce good results assuming your pre-

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As a demand generation marketer for most of my career, I get excited about the ROI that bottom-of-funnel tactics provide. Targeting the highest-of-purchase-intent keywords and audiences is bound to produce good results assuming your pre-

folder_open Digital Advertising, PPC
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How to Use Instagram Ads to Find Your Customers & Build Followers

How to Use Instagram Ads to Find Your Customers & Build Followers

With over a billion users, Instagram is one of the fastest-growing social media sites out there. However, with more and more brands posting on the platform, reaching the right audience – and enticing them to

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With over a billion users, Instagram is one of the fastest-growing social media sites out there. However, with more and more brands posting on the platform, reaching the right audience – and enticing them to

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Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business

Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business

The UK news publisher that owns the Daily Mail news organization filed a lawsuit against Google accusing it of abusing monopoly control of search to punish websites as part of a scheme to maintain control

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The UK news publisher that owns the Daily Mail news organization filed a lawsuit against Google accusing it of abusing monopoly control of search to punish websites as part of a scheme to maintain control

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