Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know

New Bidding Strategy, Extensions, & More

Microsoft announced a list of new product updates and releases for Advertisers including a new bid strategy, manager-account labeling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. Here’s what you need

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Microsoft announced a list of new product updates and releases for Advertisers including a new bid strategy, manager-account labeling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. Here’s what you need

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How Storytelling Fuels Reporting Your Clients Can Get Excited About

How Storytelling Fuels Reporting Your Clients Can Get Excited About

You’re subject to scrutiny and even skepticism as a data-driven marketer. It doesn’t matter how impressive your results are, or how impeccable your process. Stakeholders question your numbers. They devalue your analysis. They’re being courted

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You’re subject to scrutiny and even skepticism as a data-driven marketer. It doesn’t matter how impressive your results are, or how impeccable your process. Stakeholders question your numbers. They devalue your analysis. They’re being courted

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4 Issues & What To Do About Them

4 Issues & What To Do About Them

The new pro-consumer privacy measures Apple implemented with the launch of iOS 14 brought major changes to the digital marketing world. The Facebook iOS 14 update also shook up the paid social realm. And since

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The new pro-consumer privacy measures Apple implemented with the launch of iOS 14 brought major changes to the digital marketing world. The Facebook iOS 14 update also shook up the paid social realm. And since

folder_open Facebook, Paid Search, PPC
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10 Paid Search & PPC Planning Best Practices

10 Paid Search & PPC Planning Best Practices

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever. As your business strategies and

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Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever. As your business strategies and

folder_open Paid Search, PPC
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10 Paid Search & PPC Planning Best Practices

10 Paid Search & PPC Planning Best Practices

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever. As your business strategies and

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close

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever. As your business strategies and

folder_open Paid Search, PPC
Read more
10 Paid Search & PPC Planning Best Practices

10 Paid Search & PPC Planning Best Practices

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever. As your business strategies and

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close

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever. As your business strategies and

folder_open Paid Search, PPC
Read more
Google Launches Free Deals Listings in Search Results

Google’s New 3-Strike Policy – The Checks & Balances

Google announced a 3-strike policy, which would effectively suspend ad accounts that have received repeated violations. The new policy was met with concern from advertisers as the system incorrectly flags ad content as breaking policy

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Google announced a 3-strike policy, which would effectively suspend ad accounts that have received repeated violations. The new policy was met with concern from advertisers as the system incorrectly flags ad content as breaking policy

folder_open News, Paid Search, PPC
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6 Proven Ways to Use Paid Search

6 Proven Ways to Use Paid Search

SaaS marketing often falls into niche categories where relevant keywords can be limited, and differentiating B2B from B2C intent can be a challenge. However, there are several different ways to use PPC to reach potential

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SaaS marketing often falls into niche categories where relevant keywords can be limited, and differentiating B2B from B2C intent can be a challenge. However, there are several different ways to use PPC to reach potential

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6 Proven Ways to Use Paid Search

6 Proven Ways to Use Paid Search

SaaS marketing often falls into niche categories where relevant keywords can be limited, and differentiating B2B from B2C intent can be a challenge. However, there are several different ways to use PPC to reach potential

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SaaS marketing often falls into niche categories where relevant keywords can be limited, and differentiating B2B from B2C intent can be a challenge. However, there are several different ways to use PPC to reach potential

Read more
10 Most Common SEM Mistakes and How to Avoid Them

10 Most Common SEM Mistakes and How to Avoid Them

Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them quickly. If not, even simple mistakes can

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Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them quickly. If not, even simple mistakes can

folder_open Paid Search, PPC
Read more
10 Most Common SEM Mistakes and How to Avoid Them

10 Most Common SEM Mistakes and How to Avoid Them

Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them quickly. If not, even simple mistakes can

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close

Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them quickly. If not, even simple mistakes can

folder_open Paid Search, PPC
Read more
What Makes a Good Text, Display, or Video Ad?

How to Set Up Offline Conversions in Google Ads

Google’s push towards conversion modeling, iOS 14.5 making accurate conversion tracking optional to customers, and other recent updates mean we can no longer rely on “native” conversion tracking as our source of truth. This Ask

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Google’s push towards conversion modeling, iOS 14.5 making accurate conversion tracking optional to customers, and other recent updates mean we can no longer rely on “native” conversion tracking as our source of truth. This Ask

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