How to Make Your Personalized or Targeted Advertising Less Creepy

How to Make Your Personalized or Targeted Advertising Less Creepy

These days, it’s not uncommon to hear conversations around targeted advertising or digital personalization tinged with unease or concern. Are social platforms listening to our conversations? How do they know my name? What even is

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These days, it’s not uncommon to hear conversations around targeted advertising or digital personalization tinged with unease or concern. Are social platforms listening to our conversations? How do they know my name? What even is

folder_open Digital Advertising, PPC
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5 Reasons Why Your PPC Leads Are Not Converting

5 Reasons Why Your PPC Leads Are Not Converting

It’s all fun and games when your PPC account is running smoothly. Campaigns are crushing their lead goal, at an efficient cost per lead nonetheless! Then out of nowhere, you hear the clients’ dreaded words:

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It’s all fun and games when your PPC account is running smoothly. Campaigns are crushing their lead goal, at an efficient cost per lead nonetheless! Then out of nowhere, you hear the clients’ dreaded words:

folder_open Paid Search, PPC
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How SMBs Can Use Data From 100M Calls to Rebound From COVID-19

How SMBs Can Use Data From 100M Calls to Rebound From COVID-19

This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. The pandemic has caused uncertainty and lockdowns that have created ongoing hardship for small and medium-sized businesses (SMBs). The smaller

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This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. The pandemic has caused uncertainty and lockdowns that have created ongoing hardship for small and medium-sized businesses (SMBs). The smaller

folder_open AdNouncement, Paid Search, PPC
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Digital Advertising Is Not the Next Internet Bubble – Here's Why

Digital Advertising Is Not the Next Internet Bubble – Here’s Why

The more things change, the more they stay the same. For decades, marketers have been trying to achieve the “holy grail” or marketing perfection: reaching the right person, with the right message, at the right

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The more things change, the more they stay the same. For decades, marketers have been trying to achieve the “holy grail” or marketing perfection: reaching the right person, with the right message, at the right

folder_open Digital Advertising, PPC
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What Are Local Service Ads?

How to Manage PPC Campaigns Without Complete Search Terms Data

No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this, could

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No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this, could

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What Is a Conversion in Paid Media?

What Is a Conversion in Paid Media?

Once upon a time, a conversion in PPC was simple. It meant someone completed an action you wanted – which usually meant a sale. As marketing grew more sophisticated and measurement capabilities evolved though, the

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Once upon a time, a conversion in PPC was simple. It meant someone completed an action you wanted – which usually meant a sale. As marketing grew more sophisticated and measurement capabilities evolved though, the

folder_open Paid Search, PPC
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When Ad Platforms Control the Auction, Return, Data... & Now the Cookie

When Ad Platforms Control the Auction, Return, Data… & Now the Cookie

Let’s say you go to a gas station in a small town in Montana on Friday. You walk up to the attendant and ask, “Hey, I’d like to buy some gas but noticed I couldn’t

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Let’s say you go to a gas station in a small town in Montana on Friday. You walk up to the attendant and ask, “Hey, I’d like to buy some gas but noticed I couldn’t

folder_open Paid Search, PPC
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PPC & the B2B Buyer Journey: A Primer

PPC & the B2B Buyer Journey: A Primer

PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere. But PPC can fit anywhere in the buyer journey, especially with

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PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere. But PPC can fit anywhere in the buyer journey, especially with

folder_open Paid Search, PPC
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5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the quality of the leads delivered. In this article you will learn the steps you

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Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the quality of the leads delivered. In this article you will learn the steps you

folder_open Paid Search, PPC
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Why You Need a Holiday Social Media Advertising Strategy Right Now

Why You Need a Holiday Social Media Advertising Strategy Right Now

The holidays are… sort of upon us? In my family, the annual joke is that if my mother starts asking about the holidays one month earlier than last year, we’ll eventually be giving her our

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The holidays are… sort of upon us? In my family, the annual joke is that if my mother starts asking about the holidays one month earlier than last year, we’ll eventually be giving her our

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Google Makes Shopping Ads Free Worldwide

Google Makes Shopping Ads Free Worldwide

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free listings in the Shopping tab

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Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free listings in the Shopping tab

folder_open News, Paid Search, PPC
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How to Use Competitor Insights to Get Ahead in PPC

How to Use Competitor Insights to Get Ahead in PPC

Why would a company want to conduct competitor research? There are many different reasons. But a place where it can save immediate dollars or yield short term revenue rewards is online advertising. We’re all using

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Why would a company want to conduct competitor research? There are many different reasons. But a place where it can save immediate dollars or yield short term revenue rewards is online advertising. We’re all using

folder_open Paid Search, PPC
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