5 Tips for Managing PPC Following the Coronavirus Outbreak

5 Tips for Managing PPC Following the Coronavirus Outbreak

Advertisers must be poised to roll with the punches in an unpredictable world. With businesses reopening across the United States and the world in varying states of managing the pandemic, it’s more important than ever

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Advertisers must be poised to roll with the punches in an unpredictable world. With businesses reopening across the United States and the world in varying states of managing the pandemic, it’s more important than ever

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How to Understand Your Audience's Search Behavior

Experts Share Their Tips As Google’s Insights Page Rolls Out Globally

Google Ads’ Insights Page has officially rolled out to all advertisers globally. The Insights Page was initially launched in November 2020 as a beta. What Is the Insights Page? Google’s Insights Page is designed to

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Google Ads’ Insights Page has officially rolled out to all advertisers globally. The Insights Page was initially launched in November 2020 as a beta. What Is the Insights Page? Google’s Insights Page is designed to

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looking beyond Google’s third-party cookie death

looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

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30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

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Google Ads Tracking Updates; Here's What Advertisers Need to Know

Google Ads Tracking Updates; Here’s What Advertisers Need to Know

Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and

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Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and

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Google Announces New Dynamic Exclusion List

Google Announces New Dynamic Exclusion List

Today in a move toward increasing brand safety on the web, Google announced the addition of dynamic exclusion lists to help advertisers simplify the management of negative placements. What are Dynamic Exclusion Lists? Dynamic exclusion

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Today in a move toward increasing brand safety on the web, Google announced the addition of dynamic exclusion lists to help advertisers simplify the management of negative placements. What are Dynamic Exclusion Lists? Dynamic exclusion

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How to Create an Eye-Catching Instagram Ad

How to Create an Eye-Catching Instagram Ad

Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising. Though it can be a highly successful ad channel for brands of all sizes and is among the most

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Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising. Though it can be a highly successful ad channel for brands of all sizes and is among the most

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4 Tips for Building Your First-Party Data Sets With PPC

4 Tips for Building Your First-Party Data Sets With PPC

After nearly two decades of the internet being essentially a wild west of user information, governments are now cracking down on tech giants for the power they have over user information and behavior. You’ve likely

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After nearly two decades of the internet being essentially a wild west of user information, governments are now cracking down on tech giants for the power they have over user information and behavior. You’ve likely

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How to Get Started With YouTube Audio Ads

How to Get Started With YouTube Audio Ads

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give advertisers another avenue for capturing the attention of its users,

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YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give advertisers another avenue for capturing the attention of its users,

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Google’s “Project Bernanke” Favors Google Over Other Advertisers

Google’s “Project Bernanke” Favors Google Over Other Advertisers

In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”. What is Project Bernanke

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In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”. What is Project Bernanke

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How Do I Get My PPC Campaigns Ready for a Cookieless World?

How Do I Get My PPC Campaigns Ready for a Cookieless World?

Which Strategies Thrive & Which Are Retiring? Vanity Domains Are Retiring in the Face of First-Party Data Personalized Creative Thrives as We Focus on More Than Just Ads Mission-Critical Actions to Take We are creatures

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Which Strategies Thrive & Which Are Retiring? Vanity Domains Are Retiring in the Face of First-Party Data Personalized Creative Thrives as We Focus on More Than Just Ads Mission-Critical Actions to Take We are creatures

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Google Shares the Most Recent Conversion Tracking Proposals

Google Shares the Most Recent Conversion Tracking Proposals

First-Party vs Third-Party Cookies The Most Recent Measurement Proposals Tracking View-Through Conversions Tracking Cross-Device Conversions Keeping Up To Date With FLoC Earlier this year, Google announced that it would not build or use alternative identifiers

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First-Party vs Third-Party Cookies The Most Recent Measurement Proposals Tracking View-Through Conversions Tracking Cross-Device Conversions Keeping Up To Date With FLoC Earlier this year, Google announced that it would not build or use alternative identifiers

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10 Tips for Cleaning up After a Google Ads Account Takeover

10 Tips for Cleaning up After a Google Ads Account Takeover

Review Billing & Account Access First Review Account & Campaign Settings Review Match Type Distribution Review Keyword Quality Scores Check the Number of Keywords Per Ad Group Check How Many Ads Per Ad Group Review

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Review Billing & Account Access First Review Account & Campaign Settings Review Match Type Distribution Review Keyword Quality Scores Check the Number of Keywords Per Ad Group Check How Many Ads Per Ad Group Review

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