5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the quality of the leads delivered. In this article you will learn the steps you

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Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the quality of the leads delivered. In this article you will learn the steps you

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Google Makes Shopping Ads Free Worldwide

Google Makes Shopping Ads Free Worldwide

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free listings in the Shopping tab

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Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free listings in the Shopping tab

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How to Use Competitor Insights to Get Ahead in PPC

How to Use Competitor Insights to Get Ahead in PPC

Why would a company want to conduct competitor research? There are many different reasons. But a place where it can save immediate dollars or yield short term revenue rewards is online advertising. We’re all using

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Why would a company want to conduct competitor research? There are many different reasons. But a place where it can save immediate dollars or yield short term revenue rewards is online advertising. We’re all using

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How to Plan a Sustainable B2B Media Strategy in a Recession

How to Plan a Sustainable B2B Media Strategy in a Recession

We’re in the midst of what’s set to be the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% reliant on digital marketing. This is due to the

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We’re in the midst of what’s set to be the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% reliant on digital marketing. This is due to the

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6 Things I Wish Someone Told Me When I Was New to PPC

6 Things I Wish Someone Told Me When I Was New to PPC

When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a

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When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a

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How to Calculate Your ROAS & Ways to Use It

How to Calculate Your ROAS & Ways to Use It

Return on ad spend or ROAS is a common metric used in PPC. While it has been around longer than that, it isn’t a difficult concept to grasp. That said, it can be fairly simple

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Return on ad spend or ROAS is a common metric used in PPC. While it has been around longer than that, it isn’t a difficult concept to grasp. That said, it can be fairly simple

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Google Combines Custom Affinity and Intent Into Custom Audiences

Google Combines Custom Affinity and Intent Into Custom Audiences

Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update announced this week. Previously, advertisers could set up audiences to be “custom intent” and “custom affinity.” These are now simply

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Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update announced this week. Previously, advertisers could set up audiences to be “custom intent” and “custom affinity.” These are now simply

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4 Essential Tips for Auditing Google Ads Accounts

4 Essential Tips for Auditing Google Ads Accounts

After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

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After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

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How to Use Google’s Call Recording to Listen to Your Call Ads

How to Use Google’s Call Recording to Listen to Your Call Ads

Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still

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Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still

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Google to Pass UK's Digital Service Tax to Advertisers

Google to Pass UK’s Digital Service Tax to Advertisers

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to

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Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to

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5 Essential ROI Formulas PPC Managers Should Master

5 Essential ROI Formulas PPC Managers Should Master

“Am I profitable?” It’s a question every PPC account manager is asked, but it’s also a question many account managers struggle with answering. PPC marketers aren’t necessarily statistics wizards or mathematically oriented by nature, and

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“Am I profitable?” It’s a question every PPC account manager is asked, but it’s also a question many account managers struggle with answering. PPC marketers aren’t necessarily statistics wizards or mathematically oriented by nature, and

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Get Your Complete Guide to PPC Marketing Basics [EBOOK]

Get Your Complete Guide to PPC Marketing Basics [EBOOK]

TL;DR: We have just updated our beginner’s guide: PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics. Get your copy now. Want to own some of the most valuable real estate in the search engine results

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TL;DR: We have just updated our beginner’s guide: PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics. Get your copy now. Want to own some of the most valuable real estate in the search engine results

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