Everything You Need to Know

Everything You Need to Know

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase

event_note
close

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase

Read more
Everything You Need to Know

Everything You Need to Know

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase

event_note
close

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change. Even if you’re a seasoned PPC veteran, the Google Ads phrase

Read more
Google Ads Creative Studio Asset Library

Google Announces New Ads Creative Studio

Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools. Ads Creative Studio will incorporate the following tools: Director Mix (A tool

event_note
close

Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools. Ads Creative Studio will incorporate the following tools: Director Mix (A tool

folder_open News, Paid Search, PPC
Read more
Google Ads Creative Studio Asset Library

Google Announces New Ads Creative Studio

Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools. Ads Creative Studio will incorporate the following tools: Director Mix (A tool

event_note
close

Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools. Ads Creative Studio will incorporate the following tools: Director Mix (A tool

folder_open content, News, Paid Search
Read more
Google Announces New Dynamic Exclusion List

Google Audience Expansion vs Optimized Targeting: Here’s The Difference

Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery campaigns using audience expansion

event_note
close

Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery campaigns using audience expansion

folder_open News, Paid Search, PPC
Read more
Google Announces New Dynamic Exclusion List

Google Audience Expansion vs Optimized Targeting: Here’s The Difference

Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery campaigns using audience expansion

event_note
close

Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery campaigns using audience expansion

folder_open content, News, Paid Search
Read more
Google Bans Specific Verticals from YouTube Masthead

Google Bans Specific Verticals from YouTube Masthead

It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. The affected verticals that are known

event_note
close

It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. The affected verticals that are known

folder_open content, News, Paid Search
Read more
Google Bans Specific Verticals from YouTube Masthead

Google Bans Specific Verticals from YouTube Masthead

It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. The affected verticals that are known

event_note
close

It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals. The affected verticals that are known

folder_open News, Paid Search, PPC
Read more
5 Best Google Ads Alternatives to Diversify & Grow

5 Best Google Ads Alternatives to Diversify & Grow

It’s no secret the Google Ads platform has long dominated the digital advertising industry. Google Search is one of the best places for brands to get their products or services in front of consumers, and

event_note
close

It’s no secret the Google Ads platform has long dominated the digital advertising industry. Google Search is one of the best places for brands to get their products or services in front of consumers, and

Read more
5 Best Google Ads Alternatives to Diversify & Grow

5 Best Google Ads Alternatives to Diversify & Grow

It’s no secret the Google Ads platform has long dominated the digital advertising industry. Google Search is one of the best places for brands to get their products or services in front of consumers, and

event_note
close

It’s no secret the Google Ads platform has long dominated the digital advertising industry. Google Search is one of the best places for brands to get their products or services in front of consumers, and

Read more
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers cannot be ignored. For

event_note
close

In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers cannot be ignored. For

Read more
Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers cannot be ignored. For

event_note
close

In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers cannot be ignored. For

Read more