What They Are & How to Implement

Google to Begin Sharing More Search Term Data With Advertisers

Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, a

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Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, a

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Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits

Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits

In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget. Sometimes this wastage is obvious when you take a look at the Google Ads account.

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In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget. Sometimes this wastage is obvious when you take a look at the Google Ads account.

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What It Is & Why It Matters in a Cookieless World

What It Is & Why It Matters in a Cookieless World

With Google joining Apple (Safari) and Mozilla (Firefox) in ending support of third-party cookies in Chrome, we are in the process of losing the accuracy of reporting we once relied upon to measure return on

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With Google joining Apple (Safari) and Mozilla (Firefox) in ending support of third-party cookies in Chrome, we are in the process of losing the accuracy of reporting we once relied upon to measure return on

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microsoft video ads

Microsoft Advertising Announces September Product Releases & Updates

Today, Microsoft Advertising announced its September product releases and updates including video advertising on the Audience Network, disclaimers in ads, flexible IOs and more! Microsoft Audience Network Video Ads Pilot Advertisers now have the opportunity

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Today, Microsoft Advertising announced its September product releases and updates including video advertising on the Audience Network, disclaimers in ads, flexible IOs and more! Microsoft Audience Network Video Ads Pilot Advertisers now have the opportunity

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What They Are & How to Implement

Advertisers React to the Impending Sunset of Expanded Text Ad Creation

Earlier this week, Google Ads announced that it would no longer allow the creation of Expanded Text Ads (ETAs) after June 2022. We’ve asked some of the industry experts to weigh in with their thoughts

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Earlier this week, Google Ads announced that it would no longer allow the creation of Expanded Text Ads (ETAs) after June 2022. We’ve asked some of the industry experts to weigh in with their thoughts

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Google Ads Tracking Updates; Here's What Advertisers Need to Know

Google Plans to Sunset Expanded Text Ads: What Advertisers Can Do

Google has announced that it will no longer allow Expanded Text Ads, also known as ETAs, to be created starting June 30, 2022. This announcement comes after having transitioned the default ad creation type in

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Google has announced that it will no longer allow Expanded Text Ads, also known as ETAs, to be created starting June 30, 2022. This announcement comes after having transitioned the default ad creation type in

folder_open News, Paid Search, PPC
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The Complete Guide to Google Lead Forms Extensions

The Complete Guide to Google Lead Forms Extensions

It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success. Google originally announced its lead form extensions in 2019, but recently made

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It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success. Google originally announced its lead form extensions in 2019, but recently made

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The Complete Guide to Google Lead Forms Extensions

The Complete Guide to Google Ads Lead Forms Extensions

It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success. Google originally announced its lead form extensions in 2019, but recently made

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It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success. Google originally announced its lead form extensions in 2019, but recently made

folder_open Paid Search, PPC
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A Complete Guide for Digital Marketers

A Complete Guide for Digital Marketers

I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales,

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I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales,

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A Complete Guide for Digital Marketers

A Complete Guide for Digital Marketers

I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales,

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close

I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales,

Read more
A Complete Guide for Marketers

A Complete Guide for Marketers

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this

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Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this

Read more
A Complete Guide for Marketers

A Complete Guide for Marketers

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this

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Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this

Read more