How to Use YouTube Ads to Support SEM: A Step-by-Step Guide

How to Use YouTube Ads to Support SEM: A Step-by-Step Guide

YouTube Ads. You know you need them. Yet, you may be struggling to determine if they provide tangible value and wonder whether there is even a way to track it. More often than not, marketers

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YouTube Ads. You know you need them. Yet, you may be struggling to determine if they provide tangible value and wonder whether there is even a way to track it. More often than not, marketers

folder_open Paid Search, PPC, Youtube
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How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research

Gmail Ads Absorbing Into Discovery Campaigns

Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who

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Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who

folder_open Paid Search, PPC
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Search Engine Marketing Works Better With Branding

Search Engine Marketing Works Better With Branding

Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it. SEM and branding are just better together. Here’s why. Many moons ago, I ran

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Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it. SEM and branding are just better together. Here’s why. Many moons ago, I ran

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The Global PPC Click Fraud Report 2020-21

The Global PPC Click Fraud Report 2020-21

The Impact of COVID on Click Fraud COVID-19 has impacted almost every business in some way this year, and click fraud has also seen a sharp rise in activity. From our data, there are only

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The Impact of COVID on Click Fraud COVID-19 has impacted almost every business in some way this year, and click fraud has also seen a sharp rise in activity. From our data, there are only

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Try These PPC Strategies for Your Retail Business in 2021

Try These PPC Strategies for Your Retail Business in 2021

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple

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Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple

folder_open Paid Search, PPC
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10 Common Mistakes In Google Ads

10 Common Mistakes In Google Ads

Despite every Google Ads account having its own quirks and challenges, there are many commonalities that emerge. After auditing hundreds of them over the past 13 years, I’ve noticed that many of the issues or

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Despite every Google Ads account having its own quirks and challenges, there are many commonalities that emerge. After auditing hundreds of them over the past 13 years, I’ve noticed that many of the issues or

folder_open Paid Search, PPC
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A review of the most unusual year for search

A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content

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30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content

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Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend

Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend

A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings. The accusation

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A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings. The accusation

folder_open News, Paid Search, PPC
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14 Essential Data Studio Visualizations for Paid Search Marketers

14 Essential Data Studio Visualizations for Paid Search Marketers

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten

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If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten

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Search engine saturation: The ever evolving SERP and how brands are responding

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear

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30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear

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Search Marketing Year-End Audit Tips

Search Marketing Year-End Audit Tips

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets

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As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets

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What It Is & Why You Should Track It

What It Is & Why You Should Track It

What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put

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What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put

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