5 Reasons Why Your PPC Leads Are Not Converting

5 Reasons Why Your PPC Leads Are Not Converting

It’s all fun and games when your PPC account is running smoothly. Campaigns are crushing their lead goal, at an efficient cost per lead nonetheless! Then out of nowhere, you hear the clients’ dreaded words:

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It’s all fun and games when your PPC account is running smoothly. Campaigns are crushing their lead goal, at an efficient cost per lead nonetheless! Then out of nowhere, you hear the clients’ dreaded words:

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How SMBs Can Use Data From 100M Calls to Rebound From COVID-19

How SMBs Can Use Data From 100M Calls to Rebound From COVID-19

This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. The pandemic has caused uncertainty and lockdowns that have created ongoing hardship for small and medium-sized businesses (SMBs). The smaller

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This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. The pandemic has caused uncertainty and lockdowns that have created ongoing hardship for small and medium-sized businesses (SMBs). The smaller

folder_open AdNouncement, Paid Search, PPC
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What Is a Conversion in Paid Media?

What Is a Conversion in Paid Media?

Once upon a time, a conversion in PPC was simple. It meant someone completed an action you wanted – which usually meant a sale. As marketing grew more sophisticated and measurement capabilities evolved though, the

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Once upon a time, a conversion in PPC was simple. It meant someone completed an action you wanted – which usually meant a sale. As marketing grew more sophisticated and measurement capabilities evolved though, the

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When Ad Platforms Control the Auction, Return, Data... & Now the Cookie

When Ad Platforms Control the Auction, Return, Data… & Now the Cookie

Let’s say you go to a gas station in a small town in Montana on Friday. You walk up to the attendant and ask, “Hey, I’d like to buy some gas but noticed I couldn’t

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Let’s say you go to a gas station in a small town in Montana on Friday. You walk up to the attendant and ask, “Hey, I’d like to buy some gas but noticed I couldn’t

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PPC & the B2B Buyer Journey: A Primer

PPC & the B2B Buyer Journey: A Primer

PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere. But PPC can fit anywhere in the buyer journey, especially with

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PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere. But PPC can fit anywhere in the buyer journey, especially with

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5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the quality of the leads delivered. In this article you will learn the steps you

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Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs but also balancing quantity with the quality of the leads delivered. In this article you will learn the steps you

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Google Makes Shopping Ads Free Worldwide

Google Makes Shopping Ads Free Worldwide

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free listings in the Shopping tab

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Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free listings in the Shopping tab

folder_open News, Paid Search, PPC
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How to Use Competitor Insights to Get Ahead in PPC

How to Use Competitor Insights to Get Ahead in PPC

Why would a company want to conduct competitor research? There are many different reasons. But a place where it can save immediate dollars or yield short term revenue rewards is online advertising. We’re all using

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Why would a company want to conduct competitor research? There are many different reasons. But a place where it can save immediate dollars or yield short term revenue rewards is online advertising. We’re all using

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How to Plan a Sustainable B2B Media Strategy in a Recession

How to Plan a Sustainable B2B Media Strategy in a Recession

We’re in the midst of what’s set to be the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% reliant on digital marketing. This is due to the

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We’re in the midst of what’s set to be the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% reliant on digital marketing. This is due to the

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6 Things I Wish Someone Told Me When I Was New to PPC

6 Things I Wish Someone Told Me When I Was New to PPC

When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a

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When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a

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How to Calculate Your ROAS & Ways to Use It

How to Calculate Your ROAS & Ways to Use It

Return on ad spend or ROAS is a common metric used in PPC. While it has been around longer than that, it isn’t a difficult concept to grasp. That said, it can be fairly simple

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Return on ad spend or ROAS is a common metric used in PPC. While it has been around longer than that, it isn’t a difficult concept to grasp. That said, it can be fairly simple

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Google Combines Custom Affinity and Intent Into Custom Audiences

Google Combines Custom Affinity and Intent Into Custom Audiences

Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update announced this week. Previously, advertisers could set up audiences to be “custom intent” and “custom affinity.” These are now simply

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Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update announced this week. Previously, advertisers could set up audiences to be “custom intent” and “custom affinity.” These are now simply

folder_open News, Paid Search, PPC
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