13 Reasons Your Website Can Have a High Bounce Rate

13 Reasons Your Website Can Have a High Bounce Rate

It’s a question asked on Reddit and Twitter every day. It makes the shoulders of online marketers tense up and makes analysts frown with concern. You look at your analytics, eyes wide, and find yourself

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It’s a question asked on Reddit and Twitter every day. It makes the shoulders of online marketers tense up and makes analysts frown with concern. You look at your analytics, eyes wide, and find yourself

folder_open Marketing Analytics, SEO
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3 Reasons Why You Need to Integrate CRO with SEO

3 Reasons Why You Need to Integrate CRO with SEO

Conversion rate optimization (CRO) can dovetail effectively with most marketing channels. However, it is rarely systematically included within search engine optimization (SEO) campaigns, and that is often a mistake. While SEO and CRO have clearly

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Conversion rate optimization (CRO) can dovetail effectively with most marketing channels. However, it is rarely systematically included within search engine optimization (SEO) campaigns, and that is often a mistake. While SEO and CRO have clearly

folder_open Marketing Analytics, SEO
Read more
How to Calculate ROI for SEO When Targeting a Set of Keywords

How to Calculate ROI for SEO When Targeting a Set of Keywords

Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other

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Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other

folder_open Marketing Analytics, SEO
Read more
12 Proven Steps to Boost Your Organic CTR in Google

12 Proven Steps to Boost Your Organic CTR in Google

What if there is a way you could generate more organic traffic to your website without having to improve your rankings? Is it building more links? No. Is it creating more content? No. It’s organic

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What if there is a way you could generate more organic traffic to your website without having to improve your rankings? Is it building more links? No. Is it creating more content? No. It’s organic

folder_open Marketing Analytics, SEO
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How to Evaluate the SEO Value of a Piece of Content

How to Evaluate the SEO Value of a Piece of Content

This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

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This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

folder_open Marketing Analytics, SEO
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How to Run Automated Lighthouse Audits on WordPress Changes

How to Run Automated Lighthouse Audits on WordPress Changes

You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

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You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

folder_open Marketing Analytics, SEO
Read more
What It Is, How to Calculate It & Why You Should Care

What It Is, How to Calculate It & Why You Should Care

It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

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It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

Read more
4 Essential Tips for Auditing Google Ads Accounts

4 Essential Tips for Auditing Google Ads Accounts

After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

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After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

Read more