How to Evaluate the SEO Value of a Piece of Content

How to Evaluate the SEO Value of a Piece of Content

This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

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This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

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How to Run Automated Lighthouse Audits on WordPress Changes

How to Run Automated Lighthouse Audits on WordPress Changes

You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

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You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

folder_open Marketing Analytics, SEO
Read more
What It Is, How to Calculate It & Why You Should Care

What It Is, How to Calculate It & Why You Should Care

It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

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It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

Read more
4 Essential Tips for Auditing Google Ads Accounts

4 Essential Tips for Auditing Google Ads Accounts

After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

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After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

Read more