Marketing Analytics

	
								How to Calculate the ROI of Influencer Marketing Campaigns				
Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a

				event_note September 8, 2021 account_box matheomore_vert			
closeInfluencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a

					folder_open content, Marketing Analytics, Social Media				

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								What It Is & Why It Matters in a Cookieless World				
With Google joining Apple (Safari) and Mozilla (Firefox) in ending support of third-party cookies in Chrome, we are in the process of losing the accuracy of reporting we once relied upon to measure return on

				event_note September 7, 2021 account_box matheomore_vert			
closeWith Google joining Apple (Safari) and Mozilla (Firefox) in ending support of third-party cookies in Chrome, we are in the process of losing the accuracy of reporting we once relied upon to measure return on

					folder_open Marketing Analytics, Paid Search, PPC				

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								How to Set up Google Analytics Goals & 10 Tips to Get Ahead				
How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing user behavior metrics such as bounce rate,

				event_note August 30, 2021 account_box matheomore_vert			
closeHow well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing user behavior metrics such as bounce rate,

					folder_open content, Marketing Analytics				

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								Everything You Need to Know				
“Which of my Shopify customers are most valuable?” If you’ve ever taken advantage of an email signup coupon only to never shop from that online store again, you can understand the importance of that question.

				event_note August 19, 2021 account_box matheomore_vert			
close“Which of my Shopify customers are most valuable?” If you’ve ever taken advantage of an email signup coupon only to never shop from that online store again, you can understand the importance of that question.

					folder_open content, Marketing Analytics, Shopify				

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								What It Is & How to Measure It				
What’s the first thing that comes to mind when you hear the word “productivity?” Probably how to do more work, right? Well, that’s not the productivity we’re talking about when it comes to marketing. In

				event_note August 13, 2021 account_box matheomore_vert			
closeWhat’s the first thing that comes to mind when you hear the word “productivity?” Probably how to do more work, right? Well, that’s not the productivity we’re talking about when it comes to marketing. In

					folder_open content, Digital Experience, Marketing Analytics				

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								30 Social Media Metrics That Matter Throughout the Customer Journey				
If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However,

				event_note August 4, 2021 account_box matheomore_vert			
closeIf you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However,

					folder_open content, Marketing Analytics, Social Media				

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								7 GA4 Features That Will (Hopefully) Make You Hate It Less				
Change is hard. I get it. And functionality is important. I get that, too. For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem

				event_note July 22, 2021 account_box matheomore_vert			
closeChange is hard. I get it. And functionality is important. I get that, too. For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem

					folder_open content, Marketing Analytics, Tools				

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								How to Understand User Behavior With Google Analytics				
Google Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into business goals. Understanding exactly what

				event_note July 21, 2021 account_box matheomore_vert			
closeGoogle Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into business goals. Understanding exactly what

					folder_open content, Marketing Analytics				

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								5 Things Google Analytics Can’t Tell You & How to Get the Missing Info				
Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages

				event_note July 7, 2021 account_box ezikielmore_vert			
closeGoogle Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages

					folder_open Marketing Analytics, SEO				

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								Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise				
The reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a significant

				event_note June 30, 2021 account_box matheomore_vert			
closeThe reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a significant

					folder_open content, Marketing Analytics, Paid Search				

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								Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise				
The reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a significant

				event_note June 30, 2021 account_box matheomore_vert			
closeThe reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a significant

					folder_open Marketing Analytics, Paid Search, PPC				

					Read more				    
				
								Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” via @sejournal, @martinibuster				
Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on? The post Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” appeared first

				event_note June 23, 2021 account_box matheomore_vert			
closeSearch marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on? The post Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” appeared first

					folder_open content, Marketing Analytics, News				

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