A Technical SEO Guide to Lighthouse Performance Metrics

A Technical SEO Guide to Lighthouse Performance Metrics

Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! For this merry adventure

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Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! For this merry adventure

folder_open Marketing Analytics, SEO
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The Importance of Insights & Value of Action

The Importance of Insights & Value of Action

2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications. As we enter this

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2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications. As we enter this

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14 Essential Data Studio Visualizations for Paid Search Marketers

14 Essential Data Studio Visualizations for Paid Search Marketers

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten

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If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten

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What It Is & Why You Should Track It

What It Is & Why You Should Track It

What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put

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What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put

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Are Your Clients' Sites Ready for Google's New Ranking Signal?

Are Your Clients’ Sites Ready for Google’s New Ranking Signal?

Google announced in late May that sometime in 2021, it will be adding three new search signals into the mix to play into a website’s overall page experience score and, therefore, a website’s overall search

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Google announced in late May that sometime in 2021, it will be adding three new search signals into the mix to play into a website’s overall page experience score and, therefore, a website’s overall search

folder_open Marketing Analytics, SEO
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13 Reasons Your Website Can Have a High Bounce Rate

13 Reasons Your Website Can Have a High Bounce Rate

It’s a question asked on Reddit and Twitter every day. It makes the shoulders of online marketers tense up and makes analysts frown with concern. You look at your analytics, eyes wide, and find yourself

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It’s a question asked on Reddit and Twitter every day. It makes the shoulders of online marketers tense up and makes analysts frown with concern. You look at your analytics, eyes wide, and find yourself

folder_open Marketing Analytics, SEO
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3 Reasons Why You Need to Integrate CRO with SEO

3 Reasons Why You Need to Integrate CRO with SEO

Conversion rate optimization (CRO) can dovetail effectively with most marketing channels. However, it is rarely systematically included within search engine optimization (SEO) campaigns, and that is often a mistake. While SEO and CRO have clearly

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Conversion rate optimization (CRO) can dovetail effectively with most marketing channels. However, it is rarely systematically included within search engine optimization (SEO) campaigns, and that is often a mistake. While SEO and CRO have clearly

folder_open Marketing Analytics, SEO
Read more
How to Calculate ROI for SEO When Targeting a Set of Keywords

How to Calculate ROI for SEO When Targeting a Set of Keywords

Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other

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Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other

folder_open Marketing Analytics, SEO
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12 Proven Steps to Boost Your Organic CTR in Google

12 Proven Steps to Boost Your Organic CTR in Google

What if there is a way you could generate more organic traffic to your website without having to improve your rankings? Is it building more links? No. Is it creating more content? No. It’s organic

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What if there is a way you could generate more organic traffic to your website without having to improve your rankings? Is it building more links? No. Is it creating more content? No. It’s organic

folder_open Marketing Analytics, SEO
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How to Evaluate the SEO Value of a Piece of Content

How to Evaluate the SEO Value of a Piece of Content

This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

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This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

folder_open Marketing Analytics, SEO
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How to Run Automated Lighthouse Audits on WordPress Changes

How to Run Automated Lighthouse Audits on WordPress Changes

You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

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You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

folder_open Marketing Analytics, SEO
Read more
What It Is, How to Calculate It & Why You Should Care

What It Is, How to Calculate It & Why You Should Care

It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

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It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

Read more