Marketing Analytics

	
								How to Evaluate the SEO Value of a Piece of Content				
This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

				event_note October 14, 2020 account_box ezikielmore_vert			
closeThis year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								How to Run Automated Lighthouse Audits on WordPress Changes				
You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

				event_note October 9, 2020 account_box ezikielmore_vert			
closeYou are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								What It Is, How to Calculate It & Why You Should Care				
It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

				event_note October 2, 2020 account_box matheomore_vert			
closeIt’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

					folder_open content, Content Marketing, Marketing Analytics				

					Read more				    
				
								4 Essential Tips for Auditing Google Ads Accounts				
After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

				event_note September 11, 2020 account_box matheomore_vert			
closeAfter auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

					folder_open Marketing Analytics, Paid Search, PPC				

					Read more