Marketing Analytics

	
								How to Use Machine Learning for SEO Competitor Research				
With the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO. This is especially

				event_note June 16, 2021 account_box ezikielmore_vert			
closeWith the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO. This is especially

					folder_open Marketing Analytics, SEO				

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								How to Use Machine Learning for SEO Competitor Research				
With the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO. This is especially

				event_note June 16, 2021 account_box matheomore_vert			
closeWith the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO. This is especially

					folder_open content, Marketing Analytics, SEO				

					Read more				    
				
								How to Create a Winning Content Strategy by Combining GA4 with a BI Tool				
This post was sponsored by Dataddo. The opinions expressed in this article are the sponsor’s own. Google Analytics 4 (GA4) made its official debut in October 2020. This isn’t the first time Google has published

				event_note June 16, 2021 account_box matheomore_vert			
closeThis post was sponsored by Dataddo. The opinions expressed in this article are the sponsor’s own. Google Analytics 4 (GA4) made its official debut in October 2020. This isn’t the first time Google has published

					folder_open AdNouncement Lite, content, Marketing Analytics				

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								Google Announces New Reporting Features in GA4				
Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability. The goal of these new features is to help marketers

				event_note June 10, 2021 account_box matheomore_vert			
closeMarketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability. The goal of these new features is to help marketers

					folder_open content, Marketing Analytics, News				

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								3 Types of Data Science SEO Teams and How They Work				
When it comes to successful data science for SEO, nothing is more important than having the right team in place. Challenges in obtaining and ensuring the consistency of the data, as well as in your

				event_note June 10, 2021 account_box ezikielmore_vert			
closeWhen it comes to successful data science for SEO, nothing is more important than having the right team in place. Challenges in obtaining and ensuring the consistency of the data, as well as in your

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								3 Types of Data Science SEO Teams and How They Work				
When it comes to successful data science for SEO, nothing is more important than having the right team in place. Challenges in obtaining and ensuring the consistency of the data, as well as in your

				event_note June 10, 2021 account_box matheomore_vert			
closeWhen it comes to successful data science for SEO, nothing is more important than having the right team in place. Challenges in obtaining and ensuring the consistency of the data, as well as in your

					folder_open content, Marketing Analytics, SEO				

					Read more				    
				
								How to Get a Google Analytics Certification (& Is It Really Worth It?)				
Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and reporting options, it can

				event_note June 4, 2021 account_box matheomore_vert			
closeGoogle Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and reporting options, it can

					folder_open content, Marketing Analytics, Tools				

					Read more				    
				
								Track Your Way to Success With 11 Top Ecommerce SEO KPIs				
Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success. Your long-term goals for increasing revenue are important, but it’s important to have shorter-term,

				event_note May 27, 2021 account_box matheomore_vert			
closeOptimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success. Your long-term goals for increasing revenue are important, but it’s important to have shorter-term,

					folder_open content, Digital Experience, Marketing Analytics				

					Read more				    
				
								Get to Know Google Analytics 4: A Complete Guide				
In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4. There is a lot to learn with large updates and it’s natural to wonder how this will affect your job

				event_note May 20, 2021 account_box matheomore_vert			
closeIn October, Google announced the most significant change to Google Analytics ever: Google Analytics 4. There is a lot to learn with large updates and it’s natural to wonder how this will affect your job

					folder_open content, Marketing Analytics, Tools				

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								3 Important Ways Search Data Can Fuel Your Business				
Search data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success. It’s time to rethink how we use search data. In

				event_note May 11, 2021 account_box matheomore_vert			
closeSearch data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success. It’s time to rethink how we use search data. In

					folder_open content, Digital Experience, Marketing Analytics				

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								Is Content the New Cookie?				
The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other

				event_note May 7, 2021 account_box ezikielmore_vert			
closeThe move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								Is Content the New Cookie?				
The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other

				event_note May 7, 2021 account_box matheomore_vert			
closeThe move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other

					folder_open content, Marketing Analytics, SEO				

					Read more