Marketing Analytics

	
								A Technical SEO Guide to Lighthouse Performance Metrics				
Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! For this merry adventure

				event_note January 21, 2021 account_box ezikielmore_vert			
closeMaybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! For this merry adventure

					folder_open Marketing Analytics, SEO				

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								The Importance of Insights & Value of Action				
2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications. As we enter this

				event_note January 5, 2021 account_box ezikielmore_vert			
close2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have long-lasting ramifications. As we enter this

					folder_open Enterprise SEO, Marketing Analytics				

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								14 Essential Data Studio Visualizations for Paid Search Marketers				
If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten

				event_note January 4, 2021 account_box matheomore_vert			
closeIf you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten

					folder_open Marketing Analytics, Paid Search, PPC				

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								What It Is & Why You Should Track It				
What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put

				event_note December 17, 2020 account_box matheomore_vert			
closeWhat is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put

					folder_open Marketing Analytics, Paid Search, PPC				

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								Are Your Clients’ Sites Ready for Google’s New Ranking Signal?				
Google announced in late May that sometime in 2021, it will be adding three new search signals into the mix to play into a website’s overall page experience score and, therefore, a website’s overall search

				event_note November 19, 2020 account_box ezikielmore_vert			
closeGoogle announced in late May that sometime in 2021, it will be adding three new search signals into the mix to play into a website’s overall page experience score and, therefore, a website’s overall search

					folder_open Marketing Analytics, SEO				

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								13 Reasons Your Website Can Have a High Bounce Rate				
It’s a question asked on Reddit and Twitter every day. It makes the shoulders of online marketers tense up and makes analysts frown with concern. You look at your analytics, eyes wide, and find yourself

				event_note November 14, 2020 account_box ezikielmore_vert			
closeIt’s a question asked on Reddit and Twitter every day. It makes the shoulders of online marketers tense up and makes analysts frown with concern. You look at your analytics, eyes wide, and find yourself

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								3 Reasons Why You Need to Integrate CRO with SEO				
Conversion rate optimization (CRO) can dovetail effectively with most marketing channels. However, it is rarely systematically included within search engine optimization (SEO) campaigns, and that is often a mistake. While SEO and CRO have clearly

				event_note October 29, 2020 account_box ezikielmore_vert			
closeConversion rate optimization (CRO) can dovetail effectively with most marketing channels. However, it is rarely systematically included within search engine optimization (SEO) campaigns, and that is often a mistake. While SEO and CRO have clearly

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								How to Calculate ROI for SEO When Targeting a Set of Keywords				
Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other

				event_note October 22, 2020 account_box ezikielmore_vert			
closeCalculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								12 Proven Steps to Boost Your Organic CTR in Google				
What if there is a way you could generate more organic traffic to your website without having to improve your rankings? Is it building more links? No. Is it creating more content? No. It’s organic

				event_note October 22, 2020 account_box ezikielmore_vert			
closeWhat if there is a way you could generate more organic traffic to your website without having to improve your rankings? Is it building more links? No. Is it creating more content? No. It’s organic

					folder_open Marketing Analytics, SEO				

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								How to Evaluate the SEO Value of a Piece of Content				
This year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

				event_note October 14, 2020 account_box ezikielmore_vert			
closeThis year, we witnessed a continued and rapid acceleration of the relationship between content and SEO. As consumers looked to find more relevant information to their questions online, search marketers strived to ensure the answers,

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								How to Run Automated Lighthouse Audits on WordPress Changes				
You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

				event_note October 9, 2020 account_box ezikielmore_vert			
closeYou are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

					folder_open Marketing Analytics, SEO				

					Read more				    
				
								What It Is, How to Calculate It & Why You Should Care				
It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

				event_note October 2, 2020 account_box matheomore_vert			
closeIt’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

					folder_open content, Content Marketing, Marketing Analytics				

					Read more