How to Calculate the ROI of Influencer Marketing Campaigns

How to Calculate the ROI of Influencer Marketing Campaigns

Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a

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Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a

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What It Is & Why It Matters in a Cookieless World

What It Is & Why It Matters in a Cookieless World

With Google joining Apple (Safari) and Mozilla (Firefox) in ending support of third-party cookies in Chrome, we are in the process of losing the accuracy of reporting we once relied upon to measure return on

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With Google joining Apple (Safari) and Mozilla (Firefox) in ending support of third-party cookies in Chrome, we are in the process of losing the accuracy of reporting we once relied upon to measure return on

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How to Set up Google Analytics Goals & 10 Tips to Get Ahead

How to Set up Google Analytics Goals & 10 Tips to Get Ahead

How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing user behavior metrics such as bounce rate,

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How well you understand your website traffic will ultimately determine the success of your marketing and advertising efforts. And there’s more involved in performance analysis than simply reviewing user behavior metrics such as bounce rate,

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Everything You Need to Know

Everything You Need to Know

“Which of my Shopify customers are most valuable?” If you’ve ever taken advantage of an email signup coupon only to never shop from that online store again, you can understand the importance of that question.

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“Which of my Shopify customers are most valuable?” If you’ve ever taken advantage of an email signup coupon only to never shop from that online store again, you can understand the importance of that question.

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What It Is & How to Measure It

What It Is & How to Measure It

What’s the first thing that comes to mind when you hear the word “productivity?” Probably how to do more work, right? Well, that’s not the productivity we’re talking about when it comes to marketing. In

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What’s the first thing that comes to mind when you hear the word “productivity?” Probably how to do more work, right? Well, that’s not the productivity we’re talking about when it comes to marketing. In

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30 Social Media Metrics That Matter Throughout the Customer Journey

30 Social Media Metrics That Matter Throughout the Customer Journey

If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However,

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If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However,

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7 GA4 Features That Will (Hopefully) Make You Hate It Less

7 GA4 Features That Will (Hopefully) Make You Hate It Less

Change is hard. I get it. And functionality is important. I get that, too. For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem

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Change is hard. I get it. And functionality is important. I get that, too. For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem

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How to Understand User Behavior With Google Analytics

How to Understand User Behavior With Google Analytics

Google Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into business goals. Understanding exactly what

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Google Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into business goals. Understanding exactly what

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5 Things Google Analytics Can't Tell You & How to Get the Missing Info

5 Things Google Analytics Can’t Tell You & How to Get the Missing Info

Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages

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Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages

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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

The reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a significant

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The reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a significant

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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

The reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a significant

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The reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career. Data storytelling is both an art and a significant

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Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” via @sejournal, @martinibuster

Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” via @sejournal, @martinibuster

Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on? The post Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” appeared first

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Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on? The post Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” appeared first

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