Is Google moving towards greater search equity?

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

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30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

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Turning reviews into opportunities for reputation and SEO impact

Turning reviews into opportunities for reputation and SEO impact

30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your

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30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your

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A small business’s step-by-step guide to dominating local search in 2021

A small business’s step-by-step guide to dominating local search in 2021

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local

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30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local

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The future of Google and what it means for search

The future of Google and what it means for search

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many

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30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many

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Five SEO tips to dominate local search this holiday season

Five SEO tips to dominate local search this holiday season

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and

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30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and

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Does changing your business phone number affect SEO?

Does changing your business phone number affect SEO?

30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when

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30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when

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