influencer commentary

	
								Seven first-party data capturing opportunities your business is missing out on				
30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their

				event_note April 29, 2021 account_box ezikielmore_vert			
close30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their

					folder_open Analytics, consumer data platform (CDP), Data, data management platform (DMP), data privacy, Digital Marketing, evergreen content, first party data, Google, Industry, industry trends, influencer commentary, SEO, third-party data, third-party data tracking				

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								Diagnosing a traffic drop? Just breathe!				
30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality,

				event_note April 20, 2021 account_box ezikielmore_vert			
close30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality,

					folder_open evergreen content, Google Analytics, influencer commentary, organic search, organic traffic, SEO, SERPs				

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								looking beyond Google’s third-party cookie death				
30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

				event_note April 16, 2021 account_box ezikielmore_vert			
close30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

					folder_open Big Data, data privacy, Digital Advertising, Digital Marketing, evergreen content, Firefox, first party data, FLoC API, Google, Industry, industry insights, influencer commentary, PPC, Privacy Sandbox, Safari, search, SEO, The Trade Desk, third party cookie, third-party data tracking, Unified ID 2.0, user privacy				

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								Is Google moving towards greater search equity?				
30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

				event_note March 10, 2021 account_box ezikielmore_vert			
close30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

					folder_open content, evergreen content, Google, Google Discover, Google My Business, google ranking factors, Google SERPS, Google updates, Industry, influencer commentary, Local, passage ranking, search equity, search experience, SEO, website optimization				

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								Five ways to innovate your ecommerce sales funnel				
30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp

				event_note March 8, 2021 account_box ezikielmore_vert			
close30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp

					folder_open AI, conversion optimization, Digital Marketing, ecommerce, ecommerce conversions, ecommerce strategy, influencer commentary, sales funnel optimization, search intent, SEO				

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								What your organization’s executives and senior leaders must know				
30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

				event_note February 25, 2021 account_box ezikielmore_vert			
close30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

					folder_open content strategy, Core Web Vitals, Digital Marketing, digital strategy, Google, google algorithm updates, Industry, influencer commentary, organic search, page experience update, Paid Advertising, ROI Marketing, search experience, search marketing, SEO, Social Media, Strategy, User Experience (Ux), UX in SEO				

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								Solving the agency search intelligence gap				
30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in

				event_note February 9, 2021 account_box ezikielmore_vert			
close30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in

					folder_open Bing, COVID-19, COVID-19 and SEO, data analysis, Google, Industry, industry trends, influencer commentary, Search engines, SEO, SERPs				

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								Taking your SEO content beyond the acquisition				
30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely

				event_note February 2, 2021 account_box ezikielmore_vert			
close30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely

					folder_open content, E-A-T, evergreen content, Generative Pre-trained Transformer 3 (GPT-3), Google, influencer commentary, SEO, SEO Content, SEO content tips				

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