Seven first-party data capturing opportunities your business is missing out on

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their

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30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their

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Diagnosing a traffic drop? Just breathe!

Diagnosing a traffic drop? Just breathe!

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality,

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30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality,

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looking beyond Google’s third-party cookie death

looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

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30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

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Is Google moving towards greater search equity?

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

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30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

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Five ways to innovate your ecommerce sales funnel

Five ways to innovate your ecommerce sales funnel

30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp

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30-second summary: Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase your sales is to revamp

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What your organization’s executives and senior leaders must know

What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

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30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

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Solving the agency search intelligence gap

Solving the agency search intelligence gap

30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in

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30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in

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Taking your SEO content beyond the acquisition

Taking your SEO content beyond the acquisition

30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely

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30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely

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