Category: Industry

How to show the business value of your SEO proposal

How to show the business value of your SEO proposal

30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how

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30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how

folder_open budgeting strategy, client relationship building, client servicing tips, customer acquisition, Industry, KPIs, SEO, SEO audit, SEO forecasting, Sponsored, Strategy
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Seven first-party data capturing opportunities your business is missing out on

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their

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30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their

folder_open Analytics, consumer data platform (CDP), Data, data management platform (DMP), data privacy, Digital Marketing, evergreen content, first party data, Google, Industry, industry trends, influencer commentary, SEO, third-party data, third-party data tracking
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looking beyond Google’s third-party cookie death

looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

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30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

folder_open Big Data, data privacy, Digital Advertising, Digital Marketing, evergreen content, Firefox, first party data, FLoC API, Google, Industry, industry insights, influencer commentary, PPC, Privacy Sandbox, Safari, search, SEO, The Trade Desk, third party cookie, third-party data tracking, Unified ID 2.0, user privacy
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connecting the dots for page experience success

connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to

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30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to

folder_open Core Web Vitals (CWV), evergreen content, Google, Google page experience, Google search engine, Google updates, Industry, industry insights, Mobile, mobile-first, National Retail Federation, page experience update, ranking factors, Research, search, search experience, Search UX, SEO, SEO strategy, SERPs, User Experience (Ux)
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What five news-SEO experts make of Google’s new, "Full Coverage" feature in mobile search results

What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results

30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times,

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30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times,

folder_open content, Google, Google SERPS, Google updates, Industry, industry insights, local seo, Mobile, Mobile Search, News, news-SEO, search, SEO
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Research: The integration of SEO and PR

Research: The integration of SEO and PR

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web

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30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web

folder_open backlink building, data analysis, HARO, Industry, PR, Research, SEO, SEO and PR, SEO in 2021
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Is Google moving towards greater search equity?

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

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30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

folder_open content, evergreen content, Google, Google Discover, Google My Business, google ranking factors, Google SERPS, Google updates, Industry, influencer commentary, Local, passage ranking, search equity, search experience, SEO, website optimization
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What your organization’s executives and senior leaders must know

What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

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30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

folder_open content strategy, Core Web Vitals, Digital Marketing, digital strategy, Google, google algorithm updates, Industry, influencer commentary, organic search, page experience update, Paid Advertising, ROI Marketing, search experience, search marketing, SEO, Social Media, Strategy, User Experience (Ux), UX in SEO
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The Panda anniversary and what we desperately must remember about search

The Panda anniversary and what we desperately must remember about search

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality

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30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality

folder_open AI, content, data analytics, evergreen content, Google Panda, Google updates, Industry, Panda, Panda algorithm, Panda update, search, search intent, SEO, state of SEO
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Solving the agency search intelligence gap

Solving the agency search intelligence gap

30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in

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30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in

folder_open Bing, COVID-19, COVID-19 and SEO, data analysis, Google, Industry, industry trends, influencer commentary, Search engines, SEO, SERPs
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Five ways to use VPN in digital marketing

Five ways to use VPN in digital marketing

30-second summary: 26 percentage of the marketers think they misuse their budgets, so they constantly look for innovative tools to work more efficiently – and VPN might be an answer. Virtual private network (VPN) ensures

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30-second summary: 26 percentage of the marketers think they misuse their budgets, so they constantly look for innovative tools to work more efficiently – and VPN might be an answer. Virtual private network (VPN) ensures

folder_open Digital Marketing, Industry, SEO, VPN, YouTube advertising
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Five must knows for advertisers and marketers

Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

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30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

folder_open 2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, ecommerce, Google, Google My Business, Industry, Local Search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search
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