How to show the business value of your SEO proposal

How to show the business value of your SEO proposal

30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how

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30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how

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Seven first-party data capturing opportunities your business is missing out on

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their

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30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their

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looking beyond Google’s third-party cookie death

looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

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30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search

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connecting the dots for page experience success

connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to

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30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to

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What five news-SEO experts make of Google’s new, "Full Coverage" feature in mobile search results

What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results

30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times,

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30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times,

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Research: The integration of SEO and PR

Research: The integration of SEO and PR

30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web

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30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web

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Is Google moving towards greater search equity?

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

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30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

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What your organization’s executives and senior leaders must know

What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

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30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including

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The Panda anniversary and what we desperately must remember about search

The Panda anniversary and what we desperately must remember about search

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality

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30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality

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Solving the agency search intelligence gap

Solving the agency search intelligence gap

30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in

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30-second summary: Agencies are particularly struggling to find ways to gain a broad view of the search market. Many agencies rely too heavily on Google tools which on provide top-level search insights and need better tools. COVID-19 is resulting in

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Five ways to use VPN in digital marketing

Five ways to use VPN in digital marketing

30-second summary: 26 percentage of the marketers think they misuse their budgets, so they constantly look for innovative tools to work more efficiently – and VPN might be an answer. Virtual private network (VPN) ensures

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30-second summary: 26 percentage of the marketers think they misuse their budgets, so they constantly look for innovative tools to work more efficiently – and VPN might be an answer. Virtual private network (VPN) ensures

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Five must knows for advertisers and marketers

Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

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30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

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