Category: Industry

Five must knows for advertisers and marketers

Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

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30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

folder_open 2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, ecommerce, Google, Google My Business, Industry, Local Search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search
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A review of the most unusual year for search

A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content

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30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content

folder_open 2020, 2021, AI, Core Web Vitals, COVID-19 and digital marketing, Digital Marketing, DuckDuckGo, ecommerce, evergreen content, Google, Image Search, Industry, organic search, Paid Search, PPC, search algorithms, search engine, SEO, SEO in 2021, SERPs, structured data, the future of SERPs
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Should you use Google’s updated Disavow Links tool?

Should you use Google’s updated Disavow Links tool?

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have

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30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have

folder_open Disavow Links, disavowing links, Google, Google Disavow Links tool, Industry, SEO, seo tools
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Google Page Experience update is all set to launch in May 2021

Google Page Experience update is all set to launch in May 2021

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes

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30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes

folder_open content, content optimization, Core Web Vitals, evergreen content, Google, Google algorithm, google algorithm updates, Google page experience, Google Page Speed, image optimization, Industry, Mobile, mobile friendliness, mobile optimization, page load speed, Page Speed Insights, search, SEO, SEO tips, technical seo
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How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to

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30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to

folder_open AI, BERT (Bidirectional Encoder Representations Transformers), content, entities, evergreen content, Google, google algorithm updates, Google BERT update, Industry, keyword optimization, machine learning (ML), natural language processing (NLP), Sentiment Analysis, SEO, SEO Content, seo tools
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What to expect from SEO in 2021?

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for

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30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for

folder_open AMP, contextual search, Core Web Vitals, evergreen content, featured snippets, Google, Google page experience, Google updates, Industry, mobile-first, mobile-first indexing, ranking factors, Search engines, SEO, SEO in 2021, SEO trends, User Experience (Ux), UX SEO, voice search
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Search engine saturation: The ever evolving SERP and how brands are responding

Search engine saturation: The ever evolving SERP and how brands are responding

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear

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30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear

folder_open direct to consumer (DTC), ecommerce, Google, Google My Business, Google Shopping, Industry, Local Search, local seo, Paid Search, PPC, Search engines, SEO, SERPs
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SEO Trends 2021: What every marketer should know

SEO Trends 2021: What every marketer should know

30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority

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30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority

folder_open AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization
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Seven essential enterprise SEO skills to master in 2021

Seven essential enterprise SEO skills to master in 2021

30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent

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30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent

folder_open content, Content Marketing, data analysis, Digital Marketing, Enterprise SEO, evergreen content, Industry, niche content, SEO, Strategy
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Seven smart ways to upgrade your ecommerce content marketing strategy

Seven smart ways to upgrade your ecommerce content marketing strategy

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy

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30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy

folder_open audience engagement, blog content, CDN, content, Content Marketing, content optimisation, Digital Marketing, ecommerce strategy, ecommerce. content marketing, Facebook, IGTV, Industry, Instagram, local seo, Paid Search, SEO, site speed, Social Media, Strategy, User Experience (Ux), user generated content (UGC), Video content
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B2B paid search forecast: What to expect in 2021

B2B paid search forecast: What to expect in 2021

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their

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30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their

folder_open B2B paid search, CTR, Dynamic Search Ads (DSA), Google, Industry, lead generation, Paid Search, PPC, SEO, SEO for B2B, Video, video ads, YouTube advertising
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The promising post-cookie world - Search Engine Watch

The promising post-cookie world – Search Engine Watch

30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long

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30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long

folder_open contextual advertising, cookie-based tracking, Cookies, Digital Advertising, Google, Industry, SEO, SERPs, third-party cookies
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