Google My Business

	
								Is Google moving towards greater search equity?				
30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

				event_note March 10, 2021 account_box ezikielmore_vert			
close30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business

					folder_open content, evergreen content, Google, Google Discover, Google My Business, google ranking factors, Google SERPS, Google updates, Industry, influencer commentary, Local, passage ranking, search equity, search experience, SEO, website optimization				

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								Turning reviews into opportunities for reputation and SEO impact				
30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your

				event_note February 17, 2021 account_box ezikielmore_vert			
close30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your

					folder_open Google, Google My Business, Google Pack, Google Reviews, Local, local reviews, Local Search, local seo, local SERPs, online reputation management (ORM), SEO, Yelp				

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								A small business’s step-by-step guide to dominating local search in 2021				
30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local

				event_note February 10, 2021 account_box ezikielmore_vert			
close30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local

					folder_open evergreen content, Google, Google 3-Pack, Google My Business, Google search results, keyword research, Local, Local Search, local seo, local SEO best practice, Local SEO Guide, local SERPs, on page SEO, search results, SEO, SERPs				

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								Five must knows for advertisers and marketers				
30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

				event_note January 13, 2021 account_box ezikielmore_vert			
close30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers

					folder_open 2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, ecommerce, Google, Google My Business, Industry, Local Search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search				

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								Search engine saturation: The ever evolving SERP and how brands are responding				
30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear

				event_note December 28, 2020 account_box ezikielmore_vert			
close30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear

					folder_open direct to consumer (DTC), ecommerce, Google, Google My Business, Google Shopping, Industry, Local Search, local seo, Paid Search, PPC, Search engines, SEO, SERPs				

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								Fake reviews: How to combat a growing online problem				
30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to reviews to help make decisions about which TVs, wireless earbuds, home security systems or air

				event_note December 9, 2020 account_box ezikielmore_vert			
close30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to reviews to help make decisions about which TVs, wireless earbuds, home security systems or air

					folder_open fake reviews, Google, Google My Business, Google Reviews, online reputation management (ORM), SEO, SERPs				

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								Five SEO tips that capture holiday attention and boost sales				
30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday season by backing into link

				event_note December 8, 2020 account_box ezikielmore_vert			
close30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday season by backing into link

					folder_open consumer behavior, consumer engagement, Digital Marketing, ecommerce, evergreen content, Google, Google My Business, Google search console, holiday shopping, holiday shopping season, Keywords, online shopping, SEO				

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								10 Effective ways to boost click-through rate (CTR) using SERPs				
30-second summary: Search engine ranking pages and algorithms are evolving quickly and you should keep pace with them to succeed. Did you know, 51% of all searches end without a click? Gone are the days

				event_note November 24, 2020 account_box ezikielmore_vert			
close30-second summary: Search engine ranking pages and algorithms are evolving quickly and you should keep pace with them to succeed. Did you know, 51% of all searches end without a click? Gone are the days

					folder_open copywriting, featured snippets, Google, Google featured snippets, Google My Business, headline writing, keyword optimization, long-tail keywords, meta content, meta content tags, PPC, PPC advertising, schema markup, SEO, SERPs, social media optimization (SMO), website optimization, zero click search, Zero Clicks SERPs				

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								Does changing your business phone number affect SEO?				
30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when

				event_note November 3, 2020 account_box ezikielmore_vert			
close30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when

					folder_open address, call tracking, GDPR, Google, Google My Business, Local, NAP (Name, phone number, SEO, SERPs, Strategy, Voice Over IP (VOIP)				

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								Voice search SEO guide: Trends and best practices				
30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections

				event_note September 2, 2020 account_box ezikielmore_vert			
close30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections

					folder_open best practices, content, domain authority (DA), evergreen content, FAQ content, Google My Business, mobile voice search, schema markup, SEO, SEO best practices, Voice, voice search, voice search guide, voice search optimization, voice search SEO				

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