Search Engine Marketing Works Better With Branding

Search Engine Marketing Works Better With Branding

Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it. SEM and branding are just better together. Here’s why. Many moons ago, I ran

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Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it. SEM and branding are just better together. Here’s why. Many moons ago, I ran

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YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads. YouTube advises creators of this change in the first news update of the year on its Creator Insider channel.

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YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads. YouTube advises creators of this change in the first news update of the year on its Creator Insider channel.

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What Search Marketers Need to Know About Criteo’s Retail Media Platform

What Search Marketers Need to Know About Criteo’s Retail Media Platform

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in

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If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in

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How To Optimize Universal App Campaigns

How To Optimize Universal App Campaigns

With the recent changes to Google Universal App campaigns, it’s now easier than ever to promote an app. These changes have both advantages and disadvantages, depending on your level of comfort. The settings and features

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With the recent changes to Google Universal App campaigns, it’s now easier than ever to promote an app. These changes have both advantages and disadvantages, depending on your level of comfort. The settings and features

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The promising post-cookie world - Search Engine Watch

The promising post-cookie world – Search Engine Watch

30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long

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30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long

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Black Friday's High Stakes Ad Environment in 2020

Black Friday’s High Stakes Ad Environment in 2020

Every year, retailers and ad managers eye the calendar. They watch, they wait, and they plan months in advance for Black Friday and Cyber Monday. It’s a lot like the digital ad version of the

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Every year, retailers and ad managers eye the calendar. They watch, they wait, and they plan months in advance for Black Friday and Cyber Monday. It’s a lot like the digital ad version of the

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YouTube Launches Audio Ads to Reach Music & Podcast Listeners

YouTube Launches Audio Ads to Reach Music & Podcast Listeners

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that

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YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that

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Spotify Expanding Podcast Advertising Options

Spotify Expanding Podcast Advertising Options

Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters. Megaphone is used by over 20,000 podcast publishers and advertisers including The Wall Street Journal,

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Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters. Megaphone is used by over 20,000 podcast publishers and advertisers including The Wall Street Journal,

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How to Make Your Personalized or Targeted Advertising Less Creepy

How to Make Your Personalized or Targeted Advertising Less Creepy

These days, it’s not uncommon to hear conversations around targeted advertising or digital personalization tinged with unease or concern. Are social platforms listening to our conversations? How do they know my name? What even is

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These days, it’s not uncommon to hear conversations around targeted advertising or digital personalization tinged with unease or concern. Are social platforms listening to our conversations? How do they know my name? What even is

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Digital Advertising Is Not the Next Internet Bubble – Here's Why

Digital Advertising Is Not the Next Internet Bubble – Here’s Why

The more things change, the more they stay the same. For decades, marketers have been trying to achieve the “holy grail” or marketing perfection: reaching the right person, with the right message, at the right

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The more things change, the more they stay the same. For decades, marketers have been trying to achieve the “holy grail” or marketing perfection: reaching the right person, with the right message, at the right

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Why You Need a Holiday Social Media Advertising Strategy Right Now

Why You Need a Holiday Social Media Advertising Strategy Right Now

The holidays are… sort of upon us? In my family, the annual joke is that if my mother starts asking about the holidays one month earlier than last year, we’ll eventually be giving her our

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The holidays are… sort of upon us? In my family, the annual joke is that if my mother starts asking about the holidays one month earlier than last year, we’ll eventually be giving her our

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Navigating a cookieless future - Search Engine Watch

Navigating a cookieless future – Search Engine Watch

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from

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30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from

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