B2B paid search forecast: What to expect in 2021

B2B paid search forecast: What to expect in 2021

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their

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30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their

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Role of featured snippets in website traffic boost

Role of featured snippets in website traffic boost

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who

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30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who

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How to become a master of featured snippets

How to become a master of featured snippets

30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you

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30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you

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App store optimization success: Top five KPIs you must measure

App store optimization success: Top five KPIs you must measure

30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile

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30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile

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