Category: content

Amplify Brand First, Build Links Second

Amplify Brand First, Build Links Second

Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for

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Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for

folder_open content, Content Marketing
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Eight great ways to audit your ecommerce site’s SEO

Eight great ways to audit your ecommerce site’s SEO

30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google

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30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google

folder_open canonical tags, content, ecommerce, ecommerce SEO, Google, Google Page Speed, keyword strategy, keyword targeting, meta content, Page Speed Insights, product reviews, SEO, SEO audit, SEO tips, Sitelinks, website optimization
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How to use XPath expressions to enhance your SEO and content strategy

How to use XPath expressions to enhance your SEO and content strategy

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates

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30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates

folder_open Amazon, Amazon reviews, content, content strategy, customer data, Customer Reviews, E-A-T, ecommerce, evergreen content, FAQ content, SEO, SEO Content, Strategy, XML, XPath, XPath expressions, XPath notation
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How to to Build Links & Visibility

How to to Build Links & Visibility

There’s always a new kind of marketing out there attracting attention. It’s common for people to be attracted to shiny new things. However, they may overlook some of the tried and tested approaches that have

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There’s always a new kind of marketing out there attracting attention. It’s common for people to be attracted to shiny new things. However, they may overlook some of the tried and tested approaches that have

folder_open content, Content Marketing, Link Building
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Google Page Experience update is all set to launch in May 2021

Google Page Experience update is all set to launch in May 2021

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes

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30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes

folder_open content, content optimization, Core Web Vitals, evergreen content, Google, Google algorithm, google algorithm updates, Google page experience, Google Page Speed, image optimization, Industry, Mobile, mobile friendliness, mobile optimization, page load speed, Page Speed Insights, search, SEO, SEO tips, technical seo
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5 Benefits to Using Visual Content in PDF Marketing Materials

5 Benefits to Using Visual Content in PDF Marketing Materials

Creating PDF marketing materials that reliably turns readers into sales is more important now than ever. One way to supercharge your marketing material is by adding strategically chosen images. Adding the right images to your

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Creating PDF marketing materials that reliably turns readers into sales is more important now than ever. One way to supercharge your marketing material is by adding strategically chosen images. Adding the right images to your

folder_open content, Content Marketing
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How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to

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30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to

folder_open AI, BERT (Bidirectional Encoder Representations Transformers), content, entities, evergreen content, Google, google algorithm updates, Google BERT update, Industry, keyword optimization, machine learning (ML), natural language processing (NLP), Sentiment Analysis, SEO, SEO Content, seo tools
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SEO Trends 2021: What every marketer should know

SEO Trends 2021: What every marketer should know

30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority

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30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority

folder_open AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization
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Seven essential enterprise SEO skills to master in 2021

Seven essential enterprise SEO skills to master in 2021

30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent

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30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent

folder_open content, Content Marketing, data analysis, Digital Marketing, Enterprise SEO, evergreen content, Industry, niche content, SEO, Strategy
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Four website usability elements that improve your search rankings

Four website usability elements that improve your search rankings

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and

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30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and

folder_open content, content quality, Development, Google, Mobile, mobile optimization, search rankings, SEO, SERPs, site speed, User Experience (Ux), Website Navigation, website optimization, website usability
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Seven smart ways to upgrade your ecommerce content marketing strategy

Seven smart ways to upgrade your ecommerce content marketing strategy

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy

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30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy

folder_open audience engagement, blog content, CDN, content, Content Marketing, content optimisation, Digital Marketing, ecommerce strategy, ecommerce. content marketing, Facebook, IGTV, Industry, Instagram, local seo, Paid Search, SEO, site speed, Social Media, Strategy, User Experience (Ux), user generated content (UGC), Video content
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The Future of SEO Lies in the "Messy Middle" of the Purchase Journey

The Future of SEO Lies in the “Messy Middle” of the Purchase Journey

I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights

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I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights

folder_open content, Content Marketing, SEO
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