4 Ways to Brainstorm Content Ideas From Old Posts

4 Ways to Brainstorm Content Ideas From Old Posts

Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them. With every new piece of content you create, not only can you republish and repurpose

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Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them. With every new piece of content you create, not only can you republish and repurpose

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The Greatest Lie Ever Told in SEO

The Greatest Lie Ever Told in SEO

You’ve heard it a million times. “Content is king.” Create amazing content, and you’ll automatically win in the SERPs, drive a legion of visitors to your site, and basically win the SEO game. But that

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You’ve heard it a million times. “Content is king.” Create amazing content, and you’ll automatically win in the SERPs, drive a legion of visitors to your site, and basically win the SEO game. But that

folder_open content, Content Marketing, SEO
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What It Is, How to Calculate It & Why You Should Care

What It Is, How to Calculate It & Why You Should Care

It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

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It’s quality over quantity these days, right? While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in

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25 of the Best Examples of Effective FAQ Pages

25 of the Best Examples of Effective FAQ Pages

Frequently asked question (FAQ) pages (or hubs) help your business respond to the needs of your audience more quickly and appropriately. An effective FAQ resource can educate, inform, and guide the user in a natural

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Frequently asked question (FAQ) pages (or hubs) help your business respond to the needs of your audience more quickly and appropriately. An effective FAQ resource can educate, inform, and guide the user in a natural

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15 Tips That Will Improve Your Writing Today

15 Tips That Will Improve Your Writing Today

Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The goal was

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Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The goal was

folder_open Content Marketing, SEO
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How to Write Content for TOFU, MOFU & BOFU

How to Write Content for TOFU, MOFU & BOFU

Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our

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Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our

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6 Signs You Need to Update Your Website Copy

6 Signs You Need to Update Your Website Copy

Copy is the unsung hero of websites. All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends. When push comes to shove, a website with no copy

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Copy is the unsung hero of websites. All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends. When push comes to shove, a website with no copy

folder_open Content Marketing, SEO
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How Risky Is It REALLY to Change Your Article Dates for SEO?

How Risky Is It REALLY to Change Your Article Dates for SEO?

Fresh content still is powerful currency when it comes to search. Ever since Google’s Freshness update, the more recent and relevant your content is, the higher its chances to rank in SERPs. But what about

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Fresh content still is powerful currency when it comes to search. Ever since Google’s Freshness update, the more recent and relevant your content is, the higher its chances to rank in SERPs. But what about

folder_open content, Content Marketing, SEO
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10 Secrets to Try Now

10 Secrets to Try Now

If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must. Especially if you’d like your content to be a part of your sales funnel. If you don’t

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If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must. Especially if you’d like your content to be a part of your sales funnel. If you don’t

folder_open content, Content Marketing, SEO
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15 No B.S. CRO Tips to Create Blog Posts That Convert

15 No B.S. CRO Tips to Create Blog Posts That Convert

Picture this: you’ve spent countless hours working on a piece of content, and your hard work finally pays off in the form of significant traffic. But before you can celebrate, you soon realize one big

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Picture this: you’ve spent countless hours working on a piece of content, and your hard work finally pays off in the form of significant traffic. But before you can celebrate, you soon realize one big

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12 Ways to Drive Results

12 Ways to Drive Results

With 3.8 billion users, social media platforms put you in front of a huge audience. But does your audience love your content? Because it’s one thing to be seen by them. It’s another to get

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With 3.8 billion users, social media platforms put you in front of a huge audience. But does your audience love your content? Because it’s one thing to be seen by them. It’s another to get

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41 Tips for Successful Webinars

41 Tips for Successful Webinars

Webinars are powerful. When done right they can: Build your brand. Establish and grow your authority in your industry. Generate a ton of leads. Be repurposed into blogs, videos, and other types of content. But

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Webinars are powerful. When done right they can: Build your brand. Establish and grow your authority in your industry. Generate a ton of leads. Be repurposed into blogs, videos, and other types of content. But

folder_open content, Content Marketing
Read more