What Are Local Service Ads?

How to Manage PPC Campaigns Without Complete Search Terms Data

No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this, could

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No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this, could

Read more
What Are Local Service Ads?

What Are Local Service Ads?

There’s been a lot of news lately about Local Service Ads (LSAs), Google Guaranteed, and Google Screened. New industries added, changes to the platform, and other updates prompted me to answer:  “Just what are these

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There’s been a lot of news lately about Local Service Ads (LSAs), Google Guaranteed, and Google Screened. New industries added, changes to the platform, and other updates prompted me to answer:  “Just what are these

Read more