What Are Local Service Ads?

How to Restructure Google Ad Accounts Without Wiping out All Your Data

Account structure is always a fierce debate amongst PPC pros. We’re always chasing a campaign structure that will give us the best ROI on our time and money. So this month’s Ask Me Anything About

event_note
close

Account structure is always a fierce debate amongst PPC pros. We’re always chasing a campaign structure that will give us the best ROI on our time and money. So this month’s Ask Me Anything About

Read more
What Are Local Service Ads?

What Makes a Good Landing Page? Part 1: Calls to Action

Landing pages play a critical role in PPC campaign success, and unlocking the full profit potential on a landing page is equal parts art and science. This month’s Ask Me Anything About PPC column is dedicated

event_note
close

Landing pages play a critical role in PPC campaign success, and unlocking the full profit potential on a landing page is equal parts art and science. This month’s Ask Me Anything About PPC column is dedicated

Read more
What Are Local Service Ads?

How to Manage PPC Campaigns Without Complete Search Terms Data

No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this, could

event_note
close

No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this, could

Read more
What Are Local Service Ads?

What Are Local Service Ads?

There’s been a lot of news lately about Local Service Ads (LSAs), Google Guaranteed, and Google Screened. New industries added, changes to the platform, and other updates prompted me to answer:  “Just what are these

event_note
close

There’s been a lot of news lately about Local Service Ads (LSAs), Google Guaranteed, and Google Screened. New industries added, changes to the platform, and other updates prompted me to answer:  “Just what are these

Read more