What Makes a Good Text, Display, or Video Ad?

How to Set Up Offline Conversions in Google Ads

Google’s push towards conversion modeling, iOS 14.5 making accurate conversion tracking optional to customers, and other recent updates mean we can no longer rely on “native” conversion tracking as our source of truth. This Ask

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Google’s push towards conversion modeling, iOS 14.5 making accurate conversion tracking optional to customers, and other recent updates mean we can no longer rely on “native” conversion tracking as our source of truth. This Ask

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What Makes a Good Text, Display, or Video Ad?

What Makes a Good Text, Display, or Video Ad?

We often describe digital marketing as equal parts art and science. Ads can be a wonderful conduit for creativity. But they can also be infuriating to come up with or experience (if bad). In this

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We often describe digital marketing as equal parts art and science. Ads can be a wonderful conduit for creativity. But they can also be infuriating to come up with or experience (if bad). In this

Read more
What Makes a Good Text, Display, or Video Ad?

What Makes a Good Text, Display, or Video Ad?

We often describe digital marketing as equal parts art and science. Ads can be a wonderful conduit for creativity. But they can also be infuriating to come up with or experience (if bad). In this

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We often describe digital marketing as equal parts art and science. Ads can be a wonderful conduit for creativity. But they can also be infuriating to come up with or experience (if bad). In this

Read more
How to Get Started on Microsoft Ads Audience Network

How to Get Started on Microsoft Ads Audience Network

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most

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When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most

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How to Get Started on Microsoft Ads Audience Network

How to Get Started on Microsoft Ads Audience Network

When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most

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When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my opinion, the most

Read more
How Do I Get My PPC Campaigns Ready for a Cookieless World?

How Do I Get My PPC Campaigns Ready for a Cookieless World?

Which Strategies Thrive & Which Are Retiring? Vanity Domains Are Retiring in the Face of First-Party Data Personalized Creative Thrives as We Focus on More Than Just Ads Mission-Critical Actions to Take We are creatures

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Which Strategies Thrive & Which Are Retiring? Vanity Domains Are Retiring in the Face of First-Party Data Personalized Creative Thrives as We Focus on More Than Just Ads Mission-Critical Actions to Take We are creatures

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How Do I Get My PPC Campaigns Ready for a Cookieless World?

How Do I Get My PPC Campaigns Ready for a Cookieless World?

We are creatures of habit. When we are told our habits will have to change, it’s understandable we might put off adapting “till tomorrow.” March 2021 spelled the end of putting off evolving workflows and

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We are creatures of habit. When we are told our habits will have to change, it’s understandable we might put off adapting “till tomorrow.” March 2021 spelled the end of putting off evolving workflows and

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How to Launch a National/Global Google Ads Campaign the Right Way

How to Launch a National/Global Google Ads Campaign the Right Way

National/International Campaigns Have Very Specific Rules of Engagement: Fundamentals: Campaign Settings, Budgets & More Final Takeaways Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market. With that said,

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National/International Campaigns Have Very Specific Rules of Engagement: Fundamentals: Campaign Settings, Budgets & More Final Takeaways Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market. With that said,

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How to Launch a National/Global Google Ads Campaign the Right Way

How to Launch a National/Global Google Ads Campaign the Right Way

National/International Campaigns Have Very Specific Rules of Engagement: Fundamentals: Campaign Settings, Budgets & More Final Takeaways Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market. With that said,

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National/International Campaigns Have Very Specific Rules of Engagement: Fundamentals: Campaign Settings, Budgets & More Final Takeaways Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market. With that said,

Read more
How to Use Audiences in Google Ads

How to Use Audiences in Google Ads

There were a lot of great questions during SEJ eSummit around audiences, so this month’s Ask Me Anything About PPC installment is a helpful cheat sheet on: What are audiences? How do I use them?

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There were a lot of great questions during SEJ eSummit around audiences, so this month’s Ask Me Anything About PPC installment is a helpful cheat sheet on: What are audiences? How do I use them?

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What Are Local Service Ads?

How to Restructure Google Ad Accounts Without Wiping out All Your Data

Account structure is always a fierce debate amongst PPC pros. We’re always chasing a campaign structure that will give us the best ROI on our time and money. So this month’s Ask Me Anything About

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Account structure is always a fierce debate amongst PPC pros. We’re always chasing a campaign structure that will give us the best ROI on our time and money. So this month’s Ask Me Anything About

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What Are Local Service Ads?

What Makes a Good Landing Page? Part 1: Calls to Action

Landing pages play a critical role in PPC campaign success, and unlocking the full profit potential on a landing page is equal parts art and science. This month’s Ask Me Anything About PPC column is dedicated

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Landing pages play a critical role in PPC campaign success, and unlocking the full profit potential on a landing page is equal parts art and science. This month’s Ask Me Anything About PPC column is dedicated

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