10 PPC Copywriting Best Practices for Extra Effective Text Ads

10 PPC Copywriting Best Practices for Extra Effective Text Ads

Running PPC ads can be profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy for PPC ads

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Running PPC ads can be profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy for PPC ads

folder_open content, Paid Search
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Can’t-Miss SEO Summits (Virtual and In-Person) in 2021-2022

Can’t-Miss SEO Summits (Virtual and In-Person) in 2021-2022

Best Upcoming Virtual SEO Conferences Best In-Person SEO Conferences Save the Date for These 2022 SEO Conferences Want to Include Your SEO Conference? One of the most valuable resources in your career is the experience

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Best Upcoming Virtual SEO Conferences Best In-Person SEO Conferences Save the Date for These 2022 SEO Conferences Want to Include Your SEO Conference? One of the most valuable resources in your career is the experience

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62% of People Say Customer Photos Influence Purchase Decisions

62% of People Say Customer Photos Influence Purchase Decisions

A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. eMarketer reports that 62% of consumers say they’re more likely to buy a product if they

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A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. eMarketer reports that 62% of consumers say they’re more likely to buy a product if they

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Bugs Detected in Ninja Forms Plugin, 1M Sites Affected

Bugs Detected in Ninja Forms Plugin, 1M Sites Affected

Exploits detected in the Ninja Forms plugin for WordPress, installed on over a million sites, can lead to a complete site takeover if not patched. Wordfence detected a total of four vulnerabilities in the Ninja

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Exploits detected in the Ninja Forms plugin for WordPress, installed on over a million sites, can lead to a complete site takeover if not patched. Wordfence detected a total of four vulnerabilities in the Ninja

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Google on SEO Best Practices for News Sites & Short Articles

Google on SEO Best Practices for News Sites & Short Articles

Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles. News sites shouldn’t be overly concerned with the length of articles, Mueller says, as shorter

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Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles. News sites shouldn’t be overly concerned with the length of articles, Mueller says, as shorter

folder_open content, News, SEO
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Total Number of Backlinks Doesn’t Matter

Total Number of Backlinks Doesn’t Matter

Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low

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Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low

folder_open content, News, SEO
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Google Discover Does Not Display All Web Stories

Google Discover Does Not Display All Web Stories

Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover. Google Discover has its own web stories carousel, which was added last October, but only select

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Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover. Google Discover has its own web stories carousel, which was added last October, but only select

folder_open content, News, SEO
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A Complete Guide to PPC Ad Targeting Options

A Complete Guide to PPC Ad Targeting Options

In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through platforms like Google Ads, Microsoft Ads, and

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In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through platforms like Google Ads, Microsoft Ads, and

folder_open content, Paid Search
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A Complete Guide to PPC Ad Targeting Options

A Complete Guide to PPC Ad Targeting Options

In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through platforms like Google Ads, Microsoft Ads, and

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In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience. Through platforms like Google Ads, Microsoft Ads, and

folder_open Paid Search, PPC
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Google May Treat Press Releases Different From Other Content

Google May Treat Press Releases Different From Other Content

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. This topic is discussed during the Google Search Central SEO hangout

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Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. This topic is discussed during the Google Search Central SEO hangout

folder_open content, News, SEO
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Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]

Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde & Mark Saltarelli break down the biggest digital marketing news of the week. If you are unable to listen on Spotify, check out

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On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde & Mark Saltarelli break down the biggest digital marketing news of the week. If you are unable to listen on Spotify, check out

folder_open content, News, SEJ Network
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7 Local Marketing Measurement Best Practices for Times of Crisis

7 Local Marketing Measurement Best Practices for Times of Crisis

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both

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It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both

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