How to Plan a Sustainable B2B Media Strategy in a Recession

How to Plan a Sustainable B2B Media Strategy in a Recession

We’re in the midst of what’s set to be the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% reliant on digital marketing. This is due to the

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We’re in the midst of what’s set to be the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% reliant on digital marketing. This is due to the

folder_open Paid Search, PPC
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6 Things I Wish Someone Told Me When I Was New to PPC

6 Things I Wish Someone Told Me When I Was New to PPC

When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a

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When I was new to PPC, it was interesting and challenging. But I did not completely understand the depth and breadth of what it was and what it would evolve into. What follows are a

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How to Write Content for TOFU, MOFU & BOFU

How to Write Content for TOFU, MOFU & BOFU

Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our

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Have you ever thought about how – and when – your target buyers are consuming your content? When we are planning a content strategy, we invariably start thinking about the kind of content that our

folder_open content, Content Marketing
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How Risky Is It REALLY to Change Your Article Dates for SEO?

How Risky Is It REALLY to Change Your Article Dates for SEO?

Fresh content still is powerful currency when it comes to search. Ever since Google’s Freshness update, the more recent and relevant your content is, the higher its chances to rank in SERPs. But what about

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Fresh content still is powerful currency when it comes to search. Ever since Google’s Freshness update, the more recent and relevant your content is, the higher its chances to rank in SERPs. But what about

folder_open content, Content Marketing, SEO
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10 Secrets to Try Now

10 Secrets to Try Now

If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must. Especially if you’d like your content to be a part of your sales funnel. If you don’t

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If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must. Especially if you’d like your content to be a part of your sales funnel. If you don’t

folder_open content, Content Marketing, SEO
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15 No B.S. CRO Tips to Create Blog Posts That Convert

15 No B.S. CRO Tips to Create Blog Posts That Convert

Picture this: you’ve spent countless hours working on a piece of content, and your hard work finally pays off in the form of significant traffic. But before you can celebrate, you soon realize one big

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Picture this: you’ve spent countless hours working on a piece of content, and your hard work finally pays off in the form of significant traffic. But before you can celebrate, you soon realize one big

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12 Ways to Drive Results

12 Ways to Drive Results

With 3.8 billion users, social media platforms put you in front of a huge audience. But does your audience love your content? Because it’s one thing to be seen by them. It’s another to get

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With 3.8 billion users, social media platforms put you in front of a huge audience. But does your audience love your content? Because it’s one thing to be seen by them. It’s another to get

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How to Maximize Your Search & Social Audience Expansion

How to Maximize Your Search & Social Audience Expansion

Digital advertisers benefit from working in a dynamic, fast-paced environment where well-thought-out thought strategies come to life. However, the end of campaign life cycles can become less than a lackluster period. For those campaigns without

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Digital advertisers benefit from working in a dynamic, fast-paced environment where well-thought-out thought strategies come to life. However, the end of campaign life cycles can become less than a lackluster period. For those campaigns without

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41 Tips for Successful Webinars

41 Tips for Successful Webinars

Webinars are powerful. When done right they can: Build your brand. Establish and grow your authority in your industry. Generate a ton of leads. Be repurposed into blogs, videos, and other types of content. But

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Webinars are powerful. When done right they can: Build your brand. Establish and grow your authority in your industry. Generate a ton of leads. Be repurposed into blogs, videos, and other types of content. But

folder_open content, Content Marketing
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Are They The Same Thing?

Are They The Same Thing?

Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they the same? Technically they aren’t! Remarketing and retargeting have similar goals. But there are

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Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they the same? Technically they aren’t! Remarketing and retargeting have similar goals. But there are

folder_open Digital Advertising, PPC
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How to Calculate Your ROAS & Ways to Use It

How to Calculate Your ROAS & Ways to Use It

Return on ad spend or ROAS is a common metric used in PPC. While it has been around longer than that, it isn’t a difficult concept to grasp. That said, it can be fairly simple

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Return on ad spend or ROAS is a common metric used in PPC. While it has been around longer than that, it isn’t a difficult concept to grasp. That said, it can be fairly simple

folder_open Paid Search, PPC
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Google Combines Custom Affinity and Intent Into Custom Audiences

Google Combines Custom Affinity and Intent Into Custom Audiences

Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update announced this week. Previously, advertisers could set up audiences to be “custom intent” and “custom affinity.” These are now simply

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Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update announced this week. Previously, advertisers could set up audiences to be “custom intent” and “custom affinity.” These are now simply

folder_open News, Paid Search, PPC
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