Stop Saying 'Create Great Content' – Say This Instead

Stop Saying ‘Create Great Content’ – Say This Instead

Are you obsessed with creating great content? I hope not. Today, that’s a horrible approach to content creation. Why? Great is such a vague descriptor that it’s useless. You’re biased. You don’t get to decide

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Are you obsessed with creating great content? I hope not. Today, that’s a horrible approach to content creation. Why? Great is such a vague descriptor that it’s useless. You’re biased. You don’t get to decide

folder_open Content Marketing, PPC
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4 Essential Tips for Auditing Google Ads Accounts

4 Essential Tips for Auditing Google Ads Accounts

After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

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After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas that can be a goldmine for tightening up results. An account audit often helps find where some revenue might be

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How to Use Google’s Call Recording to Listen to Your Call Ads

How to Use Google’s Call Recording to Listen to Your Call Ads

Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still

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Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still

folder_open Paid Search, PPC
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Google to Pass UK's Digital Service Tax to Advertisers

Google to Pass UK’s Digital Service Tax to Advertisers

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to

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Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to

folder_open News, Paid Search, PPC
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5 Essential ROI Formulas PPC Managers Should Master

5 Essential ROI Formulas PPC Managers Should Master

“Am I profitable?” It’s a question every PPC account manager is asked, but it’s also a question many account managers struggle with answering. PPC marketers aren’t necessarily statistics wizards or mathematically oriented by nature, and

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“Am I profitable?” It’s a question every PPC account manager is asked, but it’s also a question many account managers struggle with answering. PPC marketers aren’t necessarily statistics wizards or mathematically oriented by nature, and

folder_open Paid Search, PPC
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10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now

10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now

When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking

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When it comes to the metrics by which you measure business growth, Customer/Client Lifetime Value (CLV) is king – but only given the right context. Increasing CLV in your content marketing business isn’t about taking

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Get Your Complete Guide to PPC Marketing Basics [EBOOK]

Get Your Complete Guide to PPC Marketing Basics [EBOOK]

TL;DR: We have just updated our beginner’s guide: PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics. Get your copy now. Want to own some of the most valuable real estate in the search engine results

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TL;DR: We have just updated our beginner’s guide: PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics. Get your copy now. Want to own some of the most valuable real estate in the search engine results

folder_open News, Paid Search, PPC
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What Are Local Service Ads?

What Are Local Service Ads?

There’s been a lot of news lately about Local Service Ads (LSAs), Google Guaranteed, and Google Screened. New industries added, changes to the platform, and other updates prompted me to answer:  “Just what are these

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There’s been a lot of news lately about Local Service Ads (LSAs), Google Guaranteed, and Google Screened. New industries added, changes to the platform, and other updates prompted me to answer:  “Just what are these

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Google Ads Limits Search Query Reporting & September Updates [PODCAST]

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

On this special Marketing O’Talk podcast, host Christine “Shep” Zirnheld is joined by PPC experts to break down the Google Ads updates and rumors that the PPC community is talking about this week. Julie Bacchini:

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On this special Marketing O’Talk podcast, host Christine “Shep” Zirnheld is joined by PPC experts to break down the Google Ads updates and rumors that the PPC community is talking about this week. Julie Bacchini:

folder_open Paid Search, PPC, SEJ Network
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Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE. Why This is Potentially a

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Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE. Why This is Potentially a

folder_open News, Paid Search, PPC
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Why You Must Think Like a TV Network

Why You Must Think Like a TV Network

Due to the pandemic, social media usage has skyrocketed. But simultaneously, click-through and engagement rates have fallen. Why? And what can you do to make sure your social media program is actually connecting with customers

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Due to the pandemic, social media usage has skyrocketed. But simultaneously, click-through and engagement rates have fallen. Why? And what can you do to make sure your social media program is actually connecting with customers

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How Content Syndication Affects the Performance of Your Original Content

How Content Syndication Affects the Performance of Your Original Content

This week’s Ask an SEO question comes from Marcus in East Yorkshire. He asks: If I write a piece of unique content and post it onto my business website, I then also give the same content

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This week’s Ask an SEO question comes from Marcus in East Yorkshire. He asks: If I write a piece of unique content and post it onto my business website, I then also give the same content

folder_open content, Content Marketing, SEO
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