Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler

Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler

Is content syndication right for you? Learn the basics of content syndication, what it is and isn’t good for, and some tips for getting started. The post Content Syndication Basics: Who, What, Where, When, Why

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Is content syndication right for you? Learn the basics of content syndication, what it is and isn’t good for, and some tips for getting started. The post Content Syndication Basics: Who, What, Where, When, Why

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Google to Pass UK's Digital Service Tax to Advertisers

Google Ads’ Smart Bidding Enhances Predictions & Insights

Google has announced enhancements to their Smart Bidding algorithm, focused on more reporting insights and predictive features. The announcement comes on the heels of a blog post the day before encouraging advertisers to use Smart

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Google has announced enhancements to their Smart Bidding algorithm, focused on more reporting insights and predictive features. The announcement comes on the heels of a blog post the day before encouraging advertisers to use Smart

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YouTube Launches Audio Ads to Reach Music & Podcast Listeners

YouTube Launches Audio Ads to Reach Music & Podcast Listeners

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that

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YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that

folder_open Digital Advertising, News, PPC
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An SEO Content Checklist for SMBs

An SEO Content Checklist for SMBs

As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce. And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional

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As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce. And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional

folder_open content, Content Marketing
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9 PPC Mistakes That Impact Success

9 PPC Mistakes That Impact Success

Are your PPC campaigns performing at the highest level possible? Maybe. Or maybe not. It doesn’t matter what type of company you work with, their industry, or their size. There are many specific mistakes that

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Are your PPC campaigns performing at the highest level possible? Maybe. Or maybe not. It doesn’t matter what type of company you work with, their industry, or their size. There are many specific mistakes that

folder_open Paid Search, PPC
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3 Important Considerations for Your PPC Leads

3 Important Considerations for Your PPC Leads

Leads from PPC have you questioning the value of your investment? Recently Search Engine Journal columnist Brooke Osmundson wrote an outstanding tutorial 5 Common Reasons PPC Leads May Not be Converting (to Closed Sales). For

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Leads from PPC have you questioning the value of your investment? Recently Search Engine Journal columnist Brooke Osmundson wrote an outstanding tutorial 5 Common Reasons PPC Leads May Not be Converting (to Closed Sales). For

folder_open Paid Search, PPC
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How to Boost PPC ROI with Call Tracking & Conversation Intelligence [Webinar]

How to Make the Most of Call Tracking for Paid Search [Webinar]

Join our next webinar and learn how to boost your ROI from paid search with conversation intelligence and why Google’s call tracking featured won’t cut it.  / 38 mins ago / 1 min read Are you tracking inbound

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Join our next webinar and learn how to boost your ROI from paid search with conversation intelligence and why Google’s call tracking featured won’t cut it.  / 38 mins ago / 1 min read Are you tracking inbound

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How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research

How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research

Want to stay ahead of the curve? That’s where Google Ads Keyword Forecast tool comes in. Here’s a rundown of this tool and how to use it to your advantage. Plus, I’ll cover how to

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Want to stay ahead of the curve? That’s where Google Ads Keyword Forecast tool comes in. Here’s a rundown of this tool and how to use it to your advantage. Plus, I’ll cover how to

folder_open Paid Search, PPC, Tools
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Why Your PPC Agency Might Push Back on Your Requests

Why Your PPC Agency Might Push Back on Your Requests

It’s not uncommon for clients to approach their PPC agencies with specific requests. Maybe you’ve heard about some strategy you’d like to try. Or you’ve read that a certain kind of approach is bad or

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It’s not uncommon for clients to approach their PPC agencies with specific requests. Maybe you’ve heard about some strategy you’d like to try. Or you’ve read that a certain kind of approach is bad or

folder_open Paid Search, PPC
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Search Ad Spending is Growing in 2020 Despite Pandemic

Search Ad Spending is Growing in 2020 Despite Pandemic

Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. This estimate is revised from eMarketer’s forecast earlier in the year where it anticipated a drop in

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Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. This estimate is revised from eMarketer’s forecast earlier in the year where it anticipated a drop in

folder_open News, Paid Search, PPC
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5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs)

5 Content No-Nos That Will Scare Off Your Readers (Avoid at All Costs)

Scenario: Your content is getting nothing but crickets. You might have brilliant post topics. You have the expertise to change people’s lives. What’s more, you spend hours polishing off your work to a spectacular shine.

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Scenario: Your content is getting nothing but crickets. You might have brilliant post topics. You have the expertise to change people’s lives. What’s more, you spend hours polishing off your work to a spectacular shine.

folder_open content, Content Marketing
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Spotify Expanding Podcast Advertising Options

Spotify Expanding Podcast Advertising Options

Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters. Megaphone is used by over 20,000 podcast publishers and advertisers including The Wall Street Journal,

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Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters. Megaphone is used by over 20,000 podcast publishers and advertisers including The Wall Street Journal,

folder_open Digital Advertising, News, PPC
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