Try These PPC Strategies for Your Retail Business in 2021

Try These PPC Strategies for Your Retail Business in 2021

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple

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Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple

folder_open Paid Search, PPC
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YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube Turns On Post-Roll Ads For All Monetized Videos

YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads. YouTube advises creators of this change in the first news update of the year on its Creator Insider channel.

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YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads. YouTube advises creators of this change in the first news update of the year on its Creator Insider channel.

folder_open Digital Advertising, News, PPC
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10 Common Mistakes In Google Ads

10 Common Mistakes In Google Ads

Despite every Google Ads account having its own quirks and challenges, there are many commonalities that emerge. After auditing hundreds of them over the past 13 years, I’ve noticed that many of the issues or

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Despite every Google Ads account having its own quirks and challenges, there are many commonalities that emerge. After auditing hundreds of them over the past 13 years, I’ve noticed that many of the issues or

folder_open Paid Search, PPC
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Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend

Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend

A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings. The accusation

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A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings. The accusation

folder_open News, Paid Search, PPC
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How to to Build Links & Visibility

How to to Build Links & Visibility

There’s always a new kind of marketing out there attracting attention. It’s common for people to be attracted to shiny new things. However, they may overlook some of the tried and tested approaches that have

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There’s always a new kind of marketing out there attracting attention. It’s common for people to be attracted to shiny new things. However, they may overlook some of the tried and tested approaches that have

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14 Essential Data Studio Visualizations for Paid Search Marketers

14 Essential Data Studio Visualizations for Paid Search Marketers

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten

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If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten

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5 Benefits to Using Visual Content in PDF Marketing Materials

5 Benefits to Using Visual Content in PDF Marketing Materials

Creating PDF marketing materials that reliably turns readers into sales is more important now than ever. One way to supercharge your marketing material is by adding strategically chosen images. Adding the right images to your

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Creating PDF marketing materials that reliably turns readers into sales is more important now than ever. One way to supercharge your marketing material is by adding strategically chosen images. Adding the right images to your

folder_open content, Content Marketing
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What Search Marketers Need to Know About Criteo’s Retail Media Platform

What Search Marketers Need to Know About Criteo’s Retail Media Platform

If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in

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If you’ve been in the paid search industry for a few years, then you’ve probably heard about Criteo – or even used it. You might also be familiar with Criteo Retail Media from back in

folder_open Digital Advertising, PPC, Tools
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Search Marketing Year-End Audit Tips

Search Marketing Year-End Audit Tips

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets

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As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets

folder_open Paid Search, PPC
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What It Is & Why You Should Track It

What It Is & Why You Should Track It

What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put

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What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives? Consistently and correctly quantifying the value created for the enterprise via marketing initiatives. To put

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How To Optimize Universal App Campaigns

How To Optimize Universal App Campaigns

With the recent changes to Google Universal App campaigns, it’s now easier than ever to promote an app. These changes have both advantages and disadvantages, depending on your level of comfort. The settings and features

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With the recent changes to Google Universal App campaigns, it’s now easier than ever to promote an app. These changes have both advantages and disadvantages, depending on your level of comfort. The settings and features

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The Future of SEO Lies in the "Messy Middle" of the Purchase Journey

The Future of SEO Lies in the “Messy Middle” of the Purchase Journey

I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights

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I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights

folder_open content, Content Marketing, SEO
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