How to Run Automated Lighthouse Audits on WordPress Changes

How to Run Automated Lighthouse Audits on WordPress Changes

You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

event_note
close

You are probably familiar with this scenario. You put a lot of work to drastically improve the page speed and PageSpeed Insights scores of your client’s site. Mobile scores are particularly challenging to improve! Your

folder_open Marketing Analytics, SEO
Read more
5 Fundamental Shifts That Are Shaping Search & Digital Marketing

5 Fundamental Shifts That Are Shaping Search & Digital Marketing

The last six months have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. All over the world, companies have had to adjust operations. They rapidly scale up or down, and rethink their

event_note
close

The last six months have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. All over the world, companies have had to adjust operations. They rapidly scale up or down, and rethink their

folder_open Digital Experience, SEO
Read more
How to Dominate SEO in Small Markets [CASE STUDY]

How to Dominate SEO in Small Markets [CASE STUDY]

Although Google’s algorithm is based on universal guidelines, every market is different from one another. By this, I mean that an SEO campaign may differ if you’re targeting the search market in the U.S., compared

event_note
close

Although Google’s algorithm is based on universal guidelines, every market is different from one another. By this, I mean that an SEO campaign may differ if you’re targeting the search market in the U.S., compared

folder_open International Search, SEO
Read more
Crowd marketing is the forum link building strategy you need to know in 2020

Crowd marketing is the forum link building strategy you need to know in 2020

30-second summary: Link building is still one of the best tactics to boost your Google rankings Forum link building can help you tap into niche communities Crowd marketing is the concept of setting up a

event_note
close

30-second summary: Link building is still one of the best tactics to boost your Google rankings Forum link building can help you tap into niche communities Crowd marketing is the concept of setting up a

Read more
Google's Mueller on Copying Top Ranked Sites

Google’s Mueller on Copying Top Ranked Sites

Google’s John Mueller answered a question about how to make a menu. The person asking the question wanted to know if it’s okay to do what Amazon does. Mueller suggested a change of perspective. Should

event_note
close

Google’s John Mueller answered a question about how to make a menu. The person asking the question wanted to know if it’s okay to do what Amazon does. Mueller suggested a change of perspective. Should

folder_open News, SEO
Read more
U.S. Government Accuses Google of Monopolistic Practices

U.S. Government Accuses Google of Monopolistic Practices

A House Antitrust Subcommittee released a 450 page report that accused Google of creating it’s market dominance through anti-competitive behavior. The report offers suggestions on how to stop Google and restore more competition, including in

event_note
close

A House Antitrust Subcommittee released a 450 page report that accused Google of creating it’s market dominance through anti-competitive behavior. The report offers suggestions on how to stop Google and restore more competition, including in

folder_open News, SEO
Read more
Google Autocomplete Predictions Explained

Google Autocomplete Predictions Explained

Google’s Search Liaison, Danny Sullivan, explains in a new blog post how autocomplete predictions are generated. Anyone who uses Google Search has encountered autocomplete before, as predictions begin appearing as soon as words are typed

event_note
close

Google’s Search Liaison, Danny Sullivan, explains in a new blog post how autocomplete predictions are generated. Anyone who uses Google Search has encountered autocomplete before, as predictions begin appearing as soon as words are typed

folder_open News, SEO
Read more
How to Train Your SEO Team: A Step-By-Step Guide

How to Train Your SEO Team: A Step-By-Step Guide

If you’re a solo SEO professional, then training is easy. The only thing needed is your commitment to learning new things on a regular basis. However, as soon as you hire one more person to

event_note
close

If you’re a solo SEO professional, then training is easy. The only thing needed is your commitment to learning new things on a regular basis. However, as soon as you hire one more person to

Read more
A Rundown of Google Patents from the First Half of 2020

A Rundown of Google Patents from the First Half of 2020

Subscribe to SEJ Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry! First Name* Last Name* Email* Job Title*—Agency Manager/DirectorAnalytics Manager/ProfessionalMarketing Director/ManagerMarketing ProfessionalSEO Director/ManagerSEO ProfessionalSocial Media ProfessionalSocial Media

event_note
close

Subscribe to SEJ Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry! First Name* Last Name* Email* Job Title*—Agency Manager/DirectorAnalytics Manager/ProfessionalMarketing Director/ManagerMarketing ProfessionalSEO Director/ManagerSEO ProfessionalSocial Media ProfessionalSocial Media

folder_open Careers & Education, SEO
Read more
A five-step framework for effective keyword targeting in 2020

A five-step framework for effective keyword targeting in 2020

30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in the sales funnel your clients

event_note
close

30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in the sales funnel your clients

Read more
12 Ways to Use Google Trends for SEO

12 Ways to Use Google Trends for SEO

What is one of the most underutilized and powerful tools for SEO? Google Trends. Google Trends an invaluable tool for any serious marketer. Because of its power, it’s important that you understand how to use

event_note
close

What is one of the most underutilized and powerful tools for SEO? Google Trends. Google Trends an invaluable tool for any serious marketer. Because of its power, it’s important that you understand how to use

folder_open SEO, Tools
Read more
How to Avoid 10 Common Web Design Mistakes That Hurt SEO

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

Picture this. You’ve spent a ton of time designing your website. You’ve picked an attractive theme, added stunning images, and crafted compelling copy. You’re sure visitors will love it (and you). The only problem? You

event_note
close

Picture this. You’ve spent a ton of time designing your website. You’ve picked an attractive theme, added stunning images, and crafted compelling copy. You’re sure visitors will love it (and you). The only problem? You

folder_open SEO, Web Development
Read more